Submitted by Sabina Hitchen on | 0 Comments
Press releases: they are a necessary part of companies big and small when executing a public relations campaign. They are how you release news to the press - totally essential. That said, because I not only am a co-founder of Tin Shingle, but also a partner in a PR agency, I see my fair share of press releases - both from my teams, and from business owners around the country.
Often these releases are filled with overzealous self promotion, way too many adjectives, and aren't doing their job - releasing info to the press, short and sweet. Along with sometimes actually telling the story instead of reporting the facts and letting the recipient decide how to tell the story, many of these releases are filled with the latest industry buzz words. It's interesting, because as innovative as you may be, overusing words like unique, innovative and so forth often do just the opposite - they don't separate you from the pack but instead lump you back in with everyone else writing the same things. After all, how many innovative and unique and leading brands can there really be?
On that note, I encourage you to check out MediaBistro.com's PRNewser piece on the most used words in press releases (which were calculated from mover 700,000 releases). You can read that HERE. Also, I encourage you to make sure that you are properly schooled in how, when and why to write a press release. Be sure you make an effort to craft it so that it separates itself from the pack, delivers the information the media needs quickly and efficiently, and doesn't overuse these current most (and I believe over) used words!
