Newbies to Pinterest plan and plan and plan, and pin so selectively. Spazzes like me pin and pin and pin, and create albums on a whim. If you're a hair stylist and you say to me: "I'm going to create a Pinterest board for hair styles I've done." I say to you: "And, you could create a board for all of the shades of red hair color that you love."
There's a happy medium between too many and too few boards. I'll be covering them in my live #SocialTuneUp: "Pinterest Best Practices to Get Re-Pinned and Followed", and I wrote an article on it for AllBusiness.com called "5 Pinterest Strategies to Create Branded Boards" . And if that's not enough, read this Mashable article that covers a study conducted by Unmetric that looks at the numbers behind the highest liked and commented branded Pinterest boards (which I of course also pinned to our branded board, [Infographics] Our Collection.
Here is a collection of Pinterest boards from my favorite brands who are staying on-brand, and remain visually addicting.
In all of the Pinterest accounts that were strongly branded, I noticed the following:
- Pin boards were full. Each had about 20 or more photos in each board.
- Cool names. Like "Wardrobe of Wallpaper" or "French Chicks"
- Collections. Some boards had repeating themes, like "Color Story: XYZ" and "Color Story: ABC"
- Visually inspired right from the start. Pinterest is SO visual, that I want to be amazed at first click. Most collections did this without me even clicking into any boards. The images representing each board were striking.
I love all of Rosanna Inc's tableware designs. My favorite part of their pin boards are their Color Story boards, where they organize by color inspiration. I can tell that color inspires that brand.
I was searching for the Pinterest account for Posie Gets Cozy, but couldn't find it, but did fine the collection from this fan, who has a board dedicated to "Posie Gets Cozy Faves". I love the way she's organized all of her boards, and how full each board is. We've got a lot of pretty to look at here.
So visual. Just looking at the cover photos of Dwell Studio's boards gets me inspired.
Annie Sloan is a painter, an artist, an author, and a designer of furniture paint. Her boards are well organized to showcase her paints, her inspirations, her books, the stores selling her paint, and the people selling her paint. A truly amazing business model going on here, and the boards translate well.
Do you have an amazing Pinterest collection? Can we see it? Share it in the comments below.
I am leading a live #SocialTuneUp on Pinterest Best Practices to Get Re-Pinned and Followed, so click here for details and to register.