Happy Monday! To steal a line from Sesame Street, "M is for Monday's" and it's also for Mother's Day! If you are a product that would make a great Mother's Day gift now is the time to reach out to your short lead outlets and not a moment later! May is also sweeps time for television which means competition is even stiffer so be sure your pitch pops!
Short lead, constituting blogs, newspapers, radio, and television (as well as any weekly magazines) are already planning their Mother's Day issues. Have you submitted your line sheets, samples, or pitches? If so you should definitely be in follow-up right now!
Be sure you keep your pitch quick and to the point and make it clear via your headline why you are emailing them. For instance, be sure to mention if it's:
Eco-friendly Mother's Day Gifts
When you pitch rememeber to quickly introduce yourself, explain why their readers/viewers would enjoy the product, and be sure you have a great looking website with a functioning cart to share with them. Don't send attachments, and copy/paste your most recent press release in the body below your pitch for more information.
Clock is ticking! Get moving!