Submitted by Sabina Hitchen on | 0 Comments
What do the Oscars, Golden Globes, People's Choice Awards, Screen Actors Guild Awards and your brand have in common?
If you're a product, service or expert-based brand the answer could be: more than you think! Before you count yourself or company out of the running in terms of how "Awards Season" in Hollywood impacts you think about these things:
In January and February when nominees are being announced and the stories of them begin hitting the press, you'll find outlets from television shows to blogs, websites to magazines, radio shows to network news scrambling to put awards-related coverage into their story line ups. It will be a hot topic and no one wants to miss out on it!
The nominees will be everywhere: You will read see and hear about:
Their movies, their outfits, their fitness routines, their makeup secrets, their jewelry choices, their relationship status, the reason for their last divorce, their health struggles, their financial struggles, their tragedies, their triumphs...YOU GET IT!
(psst find a list of Golden Globes nominees here and Oscar nominees here)
A clever small business owner or entrepreneur knows that they need to piggyback on hot topics like this and find ways to reverse engineer themselves into these stories. In other words, find a way to tie your brand or service or expertise into these stories.
Here's another tip: you don't just have to tie yourself to the stars themselves. You can also comment on the topic a nominated movie was based on. Perhaps you're a mental health expert and you give comments about mental health as related to the Silver Linings Playbook. A lawyer may want to talk about how realistic Arbitrage was and similar cases like it that have happened in the area. Another expert may want to comment on the controvery that Django Unchained brought with its release.
You get it. The point is, get strategic, get creative and GET ON IT! As fast as they come upon us, Awards Season vanishes, and trust me, a lot of people will be pitching stories about it. The good news is we have weeks of coverage to fill so you have a chance!
Want even more tips - or to ask your own Awards Season PR quesitons? Tune into our #PRTuneUp focused specifically on this topic, it's next week!
