Submitted by Katie Hellmuth on | 0 Comments
My morning reading came across this SEO article regarding local search at Marketing Profs, which had some simple, yet highly effective tips you can employ or have your web team employ for your website this week to start benefiting from local search. Local search has been growing steadily in terms of what is offered to you as a searcher, and tools made for you as a business owner. Both service and product type businesses benefit from local search, and you'll want to figure out how your website will shimmy into those results.
As quoted in the Marketing Profs article: 'Google pointed out in 2010 that location-related searches make up over 20% of all desktop searches, and that number was closer to 40% for mobile users." And that was 2.5 years ago.
You should read their full article, but here were items that I highlighted:
- Ranking History Not Created Equal: I was reminded that search results for each person are going to be different based on their physical location of typing in the search, as well as their browsing history.
- Create That Google Places Page: Be you a product or service website, create that Google Places page. It's free, and Google does a lot of the work for you.
- Google Searches other Search Engines: Even Yahoo Local is included in rankings. Google's main goal is to get you good info, no matter where it came from.
- Get Thee in Business Review Sites: Service-based business owners are often too busy servicing clients to mind their own online marketing efforts. But clients are looking for you in these business directories, so get your fingers typing so that you can get listed.
- Buddy Up With Bloggers: Yup, see how you can fit in a blog post. Do some thinking for them, be friendly, and suggest ways that they can cover you. These can be great links for your website.
Go read the full article! Click here to start >
