Submitted by Katie Hellmuth on | 0 Comments
When moms get frustrated, they start designing solutions. Some of those moms carry out what they designed and bring it to market. Such a mom is the Canadian-based designer, Wendy Armbruster Bell, founder of Snugabell Mom & Baby Gear, whose premier product is PumpEase, the world's first fashionable pumping bra for nursing moms. Being a mom and running a business is not easy, but it sure does make for some executive decision making when time of of the essence. If you're a mom, or need a gift for a new mom who plans to breastfeed, do them a favor: save them from the advice to cut holes into a sports bra to create a similar solution to what Wendy has developed - her bras bring style and respect to the pumping experience! (yes, we're speaking from experience and are "hooked" (pun intended)) on the PumpEase pumping bra from Snugabell.
What inspired you to get started?
I had a baby, had the occasion to pump and was frustrated by holding the flanges (and not being able to do ANYthing else!).
What was your background? Was it in what you were doing now?
My background is in fashion. It is definitely related to what I'm doing now, but I certainly didn't think I would be designing and manufacturing breastfeeding and pumping products when I was in school. I wasn't even interested in maternity!
What challenge have you had to face that led to a big growth for your company?
Changing distributors which resulted in being tied up in a legal battle for 4-1/2 months. At the end of it all, we have grown leaps and bounds so the "pain" was worth it.
What do you have going on in your business right now that you're excited about?
We have recruited 50 moms, one from each state, to help us create a "flip-book-style" video that we will be calling "Pump Across America" in honor of Breastfeeding Awareness Month.
Where would you love to see your business in 5 years?
I think I'd like to be acquired by a breast pump company. Either that, or be the FIRST name that moms and moms-to-be think about when they want to pump hands free!
Thank you, Wendy! Visit www.snugabell.com today to learn about what you need to make baby life a lot easier!
