The Daily Love's Mastin Kipp Talks Twitter-Power, Entrepreneurship Inspiration

If you are part of the Twitter world, chances are you've seen a tweet by The Daily Love, or its founder Mastin Kipp.  If you have not seen one directly from "TDL" you probably saw it re-tweeted.  Why?  The Daily Love (which is currently comprised of a free, daily newsletter filled with inspirational quotes, intentions to meditate on, thoughts from Mastin and more) is now the 7th most re-tweeted handle on Twitter.  In fact, the Twitter team themselves called them one of the most organically grown followings on the social media network!

The self-professed daily e-vitamin for your soul (I myself refer to him as my online Xanax) they have over 275,000 followers and this number is growing exponentially.  Their Facebook following is growing daily as well.  But enough about how fabulous they are on Twitter, and how many people read their daily newsletter and have made it part of their regular routine...

I just love it because it makes me feel good, and because The Daily Love has the ability to touch everyone from everyday people living on "Main Street USA" as much as it does celebrities ranging from Kim Kardashian to Niche Media founder Jason Binn.  This newsletter gets around, in the best sense of the word.

I was beyond lucky to meet Mastin on a business trip in L.A. earlier this year and since then have become even more interested in his brand, his model and his story.  When I discovered he was coming to NYC to visit I had to connect, and over a breakfast of kale chips, Kombucha and other healthy treats we chatted about the success of The Daily Love.  Now for the FULL story you'll have to wait for our exclusive with Mastin in an upcoming Collective Insider interview, but until then here are a few of my favorite nuggets from our talk:

On Twitter Success:

Having a following as powerful as The Daily Love has doesn't happen by accident....so what are a few Twitter rules Mastin follows?

* Be authentic.  When you are doing what you love and what you are supposed to do you succeed.  When you are speaking from your heart and your soul people will listen.  When I asked Mastin why he thinks people connect with TDL, he mentioned that no matter who you are, Kim K or Sabina P, humans tend to share about 10 universal human stories and he speaks authentically to those stories.  Now your brand may not be "selling inspiration" but figure out what your authentic voice is and speak from there.  The right people will connect with you.

* Technically speaking learn how to tweet so that people can re-tweet you.  Mastin learned that if he can master 115 character tweets, it allows others to re-tweet him with his message in tact.  So it's not just the 140 character message you are trying to cram in there, you need to think about how that will be further sent out into the "twitter-verse".

* Remember that these days it's not simply about CPM and just getting people to your site, it's all about the CPA - getting ACTION from those people.  You may have tons of unique visitors but what are they actually DOING when they are on your site.  Quality not always quantity....Something  to think about that is sure to be discussed more and more in the world of social media and outreach.

I could go on and on about The Daily Love and believe me, I wanted to stay at breakfast with him all day, but duty calls.  That said, be sure you sign up for the newsletter, follow him on Twitter (if even to see how good tweeting is done), and stay tuned for our full interview, coming soon!

Now you know I couldn't let Mastin leave without giving me a nugget of entreprenuerial inspiration as well, and I asked him, what do you think it takes to be an entrepreneur?  What would you say it's all about....And no it wasn't about the hours, about the willingness to sacrifice your social life and sleep, the college degree or MBA....What is it that an entrepreneur needs and a successful entrepreneur has?  Courage.  The courage to be authentic, to create something out of the ether, to not give up on your mission when things are hard.  It all goes back to courage.  Now go forth and be courageous (and tweet about it)!