Submitted by Katie Hellmuth on | 0 Comments
This week, Sabina and I were contacted by three different press outlets to give quotes about something business related. And just today, Sabina saw via her Google Alerts that she was quoted in an article about why Daily Candy is good for small business, but she never gave an interview for it.
What you ask? Never interviewed? Never pitched? Yes, that's right. We got press while we were sleeping. Journalists are taking to the Google and searching for what they need, and either pulling quotes from existing articles online, and/or going to your Contact Us page to ask your business a specific question.
How do you get this magic press? Blog. No matter what kind of business you have, whether it be a bike store, glass blowing shop, real estate office, virtual assistant business, anything. People are looking for what you have to say, because you know it best. To illustrate, here are the subjects for which we were contacted (keep in mind, I have 3, soon to be 4 websites I run, and Sabina and I both can produce content about a myriad of things on this blog):
- Why Daily Candy is good for small business (Sabina wrote a great "how to" piece on how to get onto Daily Candy)
- How Katie dealt with clients and business pre-and-post pregnancy (I blogged about my unknowns with business life after baby, which reminds me I need to write a follow-up)
- Katie's dog treat bags and blogs were an attraction for a Best of the Web feature on a website
Quite a variety! Imagine what else people are searching for!
Blog it UP!
