Submitted by Melissa Wildstein on | 0 Comments
Monday morning watercooler talk on February 6th will definitely be about the actual Super Bowl itself - the passes, the touchdowns, the score! But people will also be talking about the ads. Super Bowl ads are some of the most highly anticipated advertising spots of the year and many companies (like GoDaddy!) have at least in year's past spent their entire marketing and advertising budget on a single memorable 30 or 60-second spot.
However, what's a brand to do as more and more people glaze over their precious ad spots choosing instead to pick up their phone or computer to text, Tweet or email? Well, if they're smart like Chevy, they realize that if you can't beat 'em, join 'em and have come up with an alternative strategy. Chevy (and others) are introducing apps, websites and more that let people 'play along' during the game for the chance to win prizes. Check out Chevy's video on YouTube.
And they aren't the only ones. Papa Johns recently introduced it's 'guess the coin toss' game where people can register their pick for how the coin toss will play out this Sunday. And if America is right, everyone who played will win a free Papa John's pizza. Send some of that garlic buttery goodness my way please!
Advertisers are saying - game on! Let's see how the rest of us react...
