It's a new year and time for new opportunities to share your business and brand story with the press, which is a perfect time for our monthly What to Pitch and Plan for the Press series for January. Listen and watch this training webinar to learn about the hot topics that TV, newspaper and online press will be covering as well as what you should have on your radar for the long lead monthly magazines.
Valentine's Day
How to prepare for and pitch upcoming Valentine's Day stories - whether you're a product creator or an expert or a service provider.
Awards Show Season
What it is and how you can make it work for your business and your buzz.
The Super Bowl
What your business can do to build buzz around it - even if you have nothing to do with football!
Long Lead Monthly Magazines
What will be press be looking for? We'll talk about it and you can start pitching it this week!
Social Media
How you can weave social media strategy into this month's hot PR topics!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Our monthly What to Pitch and Plan series for December is packed with ideas and strategies that will guide your business as it pitches through the rest of 2015. In this webinar, we tell you what you should be pitching the monthly magazines during December, so that you can be sure you're landing in their issues far into in 2016.
Is it too late to pitch holiday gift guides and holiday themed stories?
What should you be pitching the monthly magazines in December?
When in December should you stop pitching the media (due to vacations and holidays)?
Sabina will tell you why the end of this month and early next month are prime times to pitch your local TV stations...
Tin Shingle's PR Planning Checklist - We'll walk through it with you so you can spread must-do PR jobs throughout the month and not stress out about at the last minute - or forget about them completely.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
For PR in November, we discuss long and short lead story ideas and must-pitch angles, with an extra special focus on holiday stories. We teach you just what you need to know to make it a hit for your business in terms of sales and buzz in November and beyond.
How to maximize your chances of landing your products in short lead holiday gift guides (newspaper, online, TV)
What you need to start doing now if you want your products on holiday TV segments
What and when stories experts and service providers should begin pitching to the press to land holiday season stories
Every year the press are sure to cover some specific topics that they never tire of. What are they?
Let's not forget long lead - we'll help you plan your monthly magazine story angles as well, so you don't miss out on glossy mag features in 2016
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
From new twists on obvious stories to out-of-the-ordinary ideas that are sure to catch the eye of the local and national press. This monthly TuneUp special has Tin Shingle co-founder Sabina Hitchen giving you the ideas, strategies and tactics you need to successfully pitch the short lead (TV, online, newspaper, radio) and long lead (monthly magazine) press.
Ideas for what to pitch to national magazines in October (remember...they work 3-6 months in advance, so find out what they are working on now!).
New twists on old Halloween press & social media ideas that are sure to be press magnets!
The holidays and observances that the media normally cover during October - and a few they're probably not covering yet that will definitely catch their eye.
Holiday pitching countdown...What should you be doing in October to prepare for the holiday shopping season? We'll tell you!
Last-minute ideas you can still pitch to blogs and TV outlets in October.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Kicking off the first Wednesday webinar of the month is Tin Shingle's popular series "What To Pitch", where you are given the strategic long and short lead stories and hot topics that the press are actively looking to cover for the month. During this webinar, the monthly focus was September. We're talking TV producers, magazine editors and even bloggers - it's PR in real-time! Whether you want to be sure you land on a talk show when it's back from hiatus with new shows for the fall season, or you want to be sure you're included in a monthly magazine, this is the #TuneUp for you!
The key to landing press on television, in print or online is pitching stories that are magnetic and spot on - both in content and timing. This is exactly what we give you in this series. You will also get the actual story ideas and pitch topics you can use, and share how product creator, service providers and experts can customize them.
You will come away from this webinar with fresh ideas on what to pitch the media this month and the strategies you need to understand to make your pitch stand out and get picked up!
The hot topics and seasonal themes every business should be working into their PR campaigns.
The strategies you need to incorporate into pitching TV shows during September.
Big events, celebrations and observances that matter to the media during September.
What do the pros do during the fall to rev up their press after summer breaks? We'll tell you so you can do it too!
Mistakes you DO NOT want to make in your PR campaign this summer.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Kicking off the first Wednesday webinar of the month is Tin Shingle's popular series "What To Pitch", where you are given the strategic long and short lead stories and hot topics that the press are actively looking to cover for the month. During this webinar, the monthly focus was August We're talking TV producers, magazine editors and even bloggers - it's PR in real-time! Whether you want to be sure you land on a talk show when it's back from hiatus with new shows for the fall season, or you want to be sure you're included in a Valentine's Day gift guide in a monthly magazine, this is the #TuneUp for you!
The key to landing press on television, in print or online is pitching stories that are magnetic and spot on - both in content and timing. This is exactly what we give you in this series. You will also get the actual story ideas and pitch topics you can use, and share how product creator, service providers and experts can customize them.
You will come away from this webinar with fresh ideas on what to pitch the media this month and the strategies you need to understand to make your pitch stand out and get picked up!
How you can make the end of summer lead to big last-minute press for your business on television and online.
What you need to be doing now to land fall television talk show segments.
Did you know that some long lead magazines are preparing for Valentine's Day already? We'll tell you what you need to know and how to prepare for it!
5 proven, evergreen pitch angles every business can bring out of their tool box when your other pitches aren't landing or you need a fresh reason to share your story with the same person.
Still following up on your Holiday Gift Guide outreach? We're going to touch base here and access what you can be doing right now instead of hoping and wishing someone writes you back!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
What should your business be doing this month to keep your PR campaign on track? We're going to tell you in this week's #TuneUp, part of our new monthly series that gives you everything from PR to-do lists musts for the month to stories, hot topics, themes and timely insider scoop that is essential for your biz to consider over the next month if you're hoping for major buzz - and who isn't!?
Your monthly PR prep to-do list: What you should be taking action on in the planning and preparation department over at your business.
Short lead stories (think TV, online, newspaper) that your business can be pitching now! We'll talk product and service business ideas.
Long lead stories - oh yes - what should your PR campaign be addressing and pitching to the long lead (monthly) magazines).
Hot topics that you can/should include in your blogs and social media feeds at the moment.
Bonus Points: Want to really "go pro" in terms of your PR and buzz building in general? Incorporate these items in your monthly plans!
Motivation to get it done: as always, in every #TuneUp we include a live motivation pep talk and this #TuneUp will as well!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Are you tired of pitches going on answered by the press? Do you wish that instead of crossing your fingers that what you're emailing to a producer, editor, reporter or blogger will connect you actually knew what stories they were looking for? And how about your blog and social media feeds - what should they be sure to mention during the month of July?
Wonder no more! It's time for one of our monthly "What to Pitch" live webinars that includes a special section on what topics and promotions you'll want to include in your blog and/or social media feeds.
Your monthly PR prep to-do list: What you should be taking action on in the planning and preparation department over at your business for the month of July.
Short lead stories (think TV, online, newspaper) that your business can be pitching now! Both product and service business ideas are covered in this webinar.
Long lead stories - oh yes - what should your PR campaign be addressing and pitching to the long lead (monthly) magazines). Christmas in July? You betcha. Magazines are working on Holiday issues and you will hear how you can prepare and get into those issues.
Stand out from all the other holiday pitches - both summer holidays or winter. You will learn how you can!
Hot topics stories that the press continue to talk about this month. You can piggyback on national, local or global news stories for your own press! You will be given ideas in this webinar.
Motivation to get it done: as always, in every #TuneUp we include a live motivation pep talk and this #TuneUp will as well!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
