It's December now, but the national print magazines are working on articles for...February, March, April! That means Spring Break, vacations, organizing, and more.
This Training TuneUp will help you get your thinking caps on for what you are going to pitch the national media with this December. Two correspondents join Katie to report on areas you need to think about: Kayleigh Metviner Hashtag Correspondent reporting in on relevant hashtags and Ashley Cox, Editorial Calendar Correspondent for what magazines are working on now.
During this TuneUp, you will hear what the print media is working on and looking for (aka Long Lead, and happens VERY far in advance), as well as what TV programs and blogs may be working on (aka Short Lead).
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Sabina Hitchen, founder of Sabina Knows, arms your PR plans with something extra powerful - “The Evergreen Pitch”. This is not a tree branch. In the media, an Evergreen Pitch means you are pitching your business in a way that can work all year round. Once you understand this type of angle, the story ideas will start popping in your mind.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Our Special Guest Expert Carolyn Delacorte of Boxwood Press, a boutique public relations agency specializing in lifestyle, will set the scene for you and your team for how to prepare for big press this month, by covering the following:
Long Lead PR Ideas
What the national print magazines are looking for
Medium Lead PR Ideas
What regional magazines and newspapers are looking for
Short Lead PR and Social Media Ideas
What bloggers and TV are looking for
For each of the above, we will cover:
Timeline on when to start pitching what (HINT: Valentine's Day thoughts have started...Holiday Gift Guides are wrapping up)
How to find a contact
Best ways to followup after pitching
Story Ideas That Fit Right Now
Get the strategies and ideas you need to be acting on this month!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Prior to helping start Boxwood Press, Carolyn Delacorte worked as a field producer at CNN in its glory days, helping to craft and create news packages ranging from pop culture to politics.
Delacorte has also worked at NPR, local Fox News affiliate KTVU, and worked in the communications department for California Governor Pete Wilson.
Her writing and photography have appeared in Town and Country, House Beautiful, San Francisco Chronicle, Huffington Post and more.
During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead".
Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars).
Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.
Get the strategies and ideas you need to be acting on this month!
Long Lead PR Ideas: What national magazines are working on in December/January
(Hint: What you should be doing for Christmas; How to address December outside of Christmas)
Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in August
(Hint: Olympics for PR and Social Media tips for that, as well as Back to School)
Seasonal publicity advice and strategies for product makers, service providers and experts.
Special to This Edition:
Multi-Purpose Content Tips & Planning
Why Automation Is KEY in PR Planning & A Few Ways You Can Do It
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.
Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)
Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in July
Seasonal publicity advice and strategies for product makers, service providers and experts.
Special to This Edition:
How to not be a "one trick pony" with the press.
How to position yourself as an Expert to the media.
How product makers can tell the story of their business to get press.
How service providers can get in the PR game and get some!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.
Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)
Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in May
Seasonal publicity advice and strategies for product makers, service providers and experts.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the founder of Sabina Knows and Press for Success Online Training, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.
Long Lead PR Ideas: What national magazines are working on in June (Hint: editors have their winter scarves on because Holiday Gift Guide making has started!)
Short Lead PR Ideas: What blogs, TV, radio and weekly magazines are working on in June (Hint: summer, 4th of July, BBQs, and more)
Seasonal publicity advice and strategies for product makers, service providers and experts.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
During the first week of each month, Tin Shingle's Training Webinar TuneUp focuses on what you should be pitching the press this month, as well as effective strategies for your social media feeds. This TuneUp serves as a huge reminder that there are two major PR strategies going on: "Long Lead" and "Short Lead". Long Lead refers to National Magazines. Editors and writers for national print magazines work 3-6 months ahead of time. So you need to pitch them ideas right now that actually are themes 3-6 months from now. Use Tin Shingle's Editorial Calendars to help you get ideas (a Tin Shingle Membership is required to view Editorial Calendars). Short Lead refers to Blogs, TV, Radio and Weekly Magazines. Pitching writers at those media outlets is more current to what is going on right now, or a few weeks from now. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.
SHORT LEAD PITCH ANGLES AND IDEAS
Timely story ideas that you can customize to your brand and pitch the short lead press.
Holidays and celebrations you'll want to include in your buzz building.
Seasonal must-dos right now for your PR campaign.
LONG LEAD PITCH ANGLES AND IDEAS
How experts can become "talking heads" and pros in their favorite magazine pages.
Timely story ideas that you can customize to your brand and pitch the long lead press - what the magazines are looking for now.
Holidays and celebrations you'll want to include in your buzz building that will address events 3 to 6 months in advance.
STRATEGIES, SHORTCUTS, OUTREACH TIPS
Cut your workload down with these PR shortcuts.
Refresh the pitches you've been sending out so that you can update them for the reason.
What to do if the people you're pitching repeatedly still aren't replying to your outreach.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle, and is now one of Tin Shingle's resident PR Experts. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign. - See more at:
A new month means it's time for new ideas for your PR campaign thanks to our monthly signature series: What to Pitch. Every month we cover the story angles and ideas that will pique the interest of the press you're targeting. We'll also talk about bigger picture strategies that you can apply to your campaign this month to keep your buzz and your business growing.
Short lead story angles (for TV, websites, newspaper) and long lead story ideas (for magazines) that you can steal and use in your own PR outreach.
Seasonal publicity advice and strategies for product makers, service providers and experts.
A look at what PR pros are doing in March planning and strategy wise and insight into how you can do the same for your campaign.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the founder of Sabina Knows, and a co-founder of Tin Shingle. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Listen and watch this training webinar to learn about the hot topics that TV, newspaper and online press will be covering in February as well as what you should have on your radar for the long lead national monthly magazines 3-6 months ahead of time.
Valentine's Day
Yes it's February, but it's not too late to build buzz for Valentine's Day. What can you do? Sabina will teach you!
The Super Bowl
It's nearly Super Bowl Sunday! How can you SCORE on social media and perhaps even in the press? We'll talk through strategies that you don't even have to understand football to master.
Awards Season
We're still in Awards Season, and there are still ample opportunities to build buzz for your brand before the Oscars. I'll give you a few ways to piggyback on Hollywood's hottest night during this training webinar!
Summer and Long Lead Monthly Magazines
You must begin to reach out to monthly magazines now if you want to see your product, service or expertise featured in summer stories. Sabina will talk about what you should be pitching them and how to increase your chances of pitches turning into press.
Social Media
How you can weave social media strategy into this month's hot PR topics!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Prior to helping start 
Sabina Hitchen is the founder of 
