Join Tin Shingle as we outline your PR Planning for this month: October. This training TuneUp will include what topics, themes, and story ideas you need to know about; covering short, medium, and long leads (Hello Valentines Day Gift Guides!)
A favorite of listeners, the What To Pitch This Month series demystifies the ins and outs of the PR and pitching world so you can and will have epic success with a little bit of your hard work and determination. As always in this series, we welcome your questions live during the broadcast or before.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Tin Shingle's Editorial Correspondent, Ashley Cox outlines your PR Planning for this month: September. This training TuneUp will include what topics, themes, and story ideas you need to know about covering:
Short Leads (What is trending right now and how you can use social media -or even last minute pitches- to create buzz about your biz.)
Medium Leads (What is of interest to websites, blogs, tv, and celebrity weeklies in the month of September.)
Long Leads (What are print magazines working on and look for right now.)
A favorite of listeners, the What To Pitch This Month series demystifies the ins and outs of the PR and pitching world so you can and will have epic success with a little bit of your hard work and determination. We use Tin Shingle's private, members-only database of Editorial Calendars that magazines publish to give the public clues about what they are working on, in order to get the most on-target submissions.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Are you ready for a TuneUp Takeover? Tin Shingle's Co-founder, Katie Hellmuth Martin, may be on maternity leave but, Editorial Calendar Correspondent Ashley Cox is taking over! (For this TuneUp anyway, during the "What To Pitch This Month" Series) She is reporting in on what deadlines are approaching in the Editorial Calendars from Tin Shingle's Database as well as what themes we are seeing in 2017 holiday gift guides. (Yes you need to be pitching those now.)
As always, this "What To Pitch This Month: July" Training TuneUp Webinar series covers three major areas of your PR pitching and social media campaigning:
Long Lead (what areas of interest the print magazines are working on right now)
Medium Lead (what areas of interest websites and celebrity weeklies are working on right now)
Short Lead (what is trending right now and you can sneak into your social media or last minute pitches into blogs and TV shows.
This episode of our "What to Pitch This Month" Series features Ashley Cox, our Editorial Calendar Correspondent, who is reporting in from what deadlines are approaching in the Editorial Calendars from Tin Shingle's database. Don't miss the awesome PR Pop-In from PR Specialist Kelly Kepner from Kelly Kepner PR, to give the scoop on her expertise from the trenches. She talks about what you need to be doing now in your Holiday Gift Guide Pitching including how to follow up on your pitches, and what a stellar look book looks like.
As always, this "What To Pitch This Month" Training TuneUp Webinar series covers three major areas of your PR pitching and social media campaigning:
Long Lead (what areas of interest the print magazines are working on right now)
Medium Lead (what areas of interest websites and celebrity weeklies are working on right now)
Short Lead (what is trending right now and you can sneak into your social media or last minute pitches into blogs and TV shows.
Summer is starting and so is your summer pitching to magazines, TV and newspapers. This episode features Ashley Cox, our Editorial Calendar Corespondent, who is reporting in from what deadlines are approaching in the Editorial Calendars from Tin Shingle's database. Additionally, we are having a quick PR Pop-In from PR Specialist Misty Schwartz from the Schwartz Entertainment Media Group, to give us the scoop on what she's hearing from the trenches.
As always, this "What To Pitch This Month" Training TuneUp Webinar series covers three major areas of your PR pitching and social media campaigning:
Long Lead (what areas of interest the print magazines are working on right now)
Medium Lead (what areas of interest websites and celebrity weeklies are working on right now)
Short Lead (what is trending right now and you can sneak into your social media or last minute pitches into blogs and TV shows.
MAJOR HINT: Watch this TuneUp, guys, because here's the mind-bending rub for you: Most print magazines are done with summer. They've packed their bags and are tailgating for fall, and some are building their Holiday Gift Guides for winter. For real. If you wanted a big spread in a July issue, it's not going to happen. So try for fall! And listen to more TuneUps so that you get into the swing of things of how the media works, and when they work on certain ideas.
Every month we produce a broadcast with Katie Hellmuth Martin, Tin Shingle's co-founder, and Ashley Cox, Editorial Correspondent, to talk about "short lead" and "long lead" press ideas for that month. Pitching can be overwhelming to many, especially if you are new at it. That is why this Tuneup streamlines the process, telling you what you should be pitching now, in the month of May.
In this Tuneup you will learn:
What are "short leads" vs 'long leads'?
How to get into Holiday Gift Guides during Christmas and why it will impact your summer vacation.
What themes and stories national magazines (think: Oprah, Cosmo, Sports Illustrated and more) are closing soon that you want and can be a part of.
BONUS: A PR Pop Up Appearance from Misty Schwartz, founder of Schwartz Media Group, to tell us what she is working on that may be a fit for you, and what she is hearing about in the media world. That means special PR opportunities and tips just for you.
Editorial Calendar Correspondent Ashley Broussard will be joining us live from her Florida office to reveal what the magazines are working on in the coming months.
In this TuneUp, we talk all things "short lead" and "long lead" press ideas for April. Working from Tin Shingle's 2017 Blog Planning and Production Calendar, we help you get connected with trends happening in the month of April.
Editorial Calendar Correspondent Ashley Broussard reveals what the magazines are working on months out.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
In this TuneUp, we talk all things "short lead" and "long lead" press ideas for February. Working from Tin Shingle's 2017 Blog Planning and Production Calendar, we help you get connected with trends happening in the month of February.
Editorial Calendar Correspondent Ashley Broussard joins us once again, from her Florida office to reveal what the magazines are working on months out. If you are looking to get Summer press, you want to be pitching in the Winter months!
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
In this TuneUp, we work straight from Tin Shingle's 2017 Blog Planning and Production Calendar to help you get connected with trends happening in the month of January. Like, did you know that it's National Strawberry Ice-cream Day and National Cuddle Up Day all in one month!? Short lead is all about organization right now, and "New Year, New You" themes.
Editorial Calendar Correspondent Ashley Broussard reveals what the magazines are working on months out - what you need to be pitching in January if you want in. For example, did you know that the editors at Domino Magazine are working on an issue dedicated to Entertaining and Travel right now? Or that Ebony Magazine may still have Mother's Day Gift Guide opportunities, and a theme on Haute Hair? Fast Company is looking for "World Changing Ideas" - got any?
How do we know this? We check Tin Shingle's private, member-only database of Editorial Calendars that magazines publish to give the public clues about what they are working on, in order to get the most on-target submissions. We have 45 editorial calendars right now - and counting! Join Tin Shingle to access right away.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Katie Hellmuth Martin is the Co-Founder of 
