What To Pitch The Press And Plan For Your PR Campaign: September


Kicking off the first Wednesday webinar of the month is Tin Shingle's popular series "What To Pitch", where you are given the strategic long and short lead stories and hot topics that the press are actively looking to cover for the month. During this webinar, the monthly focus was September.  We're talking TV producers, magazine editors and even bloggers - it's PR in real-time! Whether you want to be sure you land on a talk show when it's back from hiatus with new shows for the fall season, or you want to be sure you're included in a monthly magazine, this is the #TuneUp for you!

The key to landing press on television, in print or online is pitching stories that are magnetic and spot on - both in content and timing.  This is exactly what we give you in this series.  You will also get the actual story ideas and pitch topics you can use, and share how product creator, service providers and experts can customize them.

You will come away from this webinar with fresh ideas on what to pitch the media this month and the strategies you need to understand to make your pitch stand out and get picked up!

Covered In This Webinar

  • The hot topics and seasonal themes every business should be working into their PR campaigns.
  • The strategies you need to incorporate into pitching TV shows during September.
  • Big events, celebrations and observances that matter to the media during September.
  • What do the pros do during the fall to rev up their press after summer breaks? We'll tell you so you can do it too!
  • Mistakes you DO NOT want to make in your PR campaign this summer.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations.  She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs.  Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more.  She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.