In Tin Shingle's exclusive monthly TuneUp series, "What To Pitch The Media This Month," we zero in on what you should be focusing on for the current month for your PR and Social Media campaign planning. This is especially important for those of you who want to get featured in national magazines.
Covered In This TuneUp:
Magazines (in print) (story ideas relevant for 6 months from now)
Blogs / Podcasts (story ideas relevant for 1 week to 2 months out)
TV (story ideas relevant for 1 week to 2 months out)
NEW! Seasonal (photo shoots dependent upon weather)
BONUS! We are having a Special Guest in for this TuneUp! The former publisher of the magazine Traditional Home, Beth McDonough, will give us a Pop-Up Publisher Exclusive view of what magazines are working on now.
Sneak peek of what Beth reveals to us: "Most of the national books (aka magazines) will be focusing on finishing up their Holiday issues and turning their attention to next year. Think about seasonal stories for 2020 (yes a year out) for titles that will be looking for Holiday themes that they will need when the weather is cooperative."
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To give you a sampling of what Tin Shingle's Exclusive "What To Pitch This Month To Get PR" Series is like, we have opened up this TuneUp to make it free for you to watch immediately! We will soon close this TuneUp back up, so that the only people who can access it for free at anytime are the All Access Pass Members of TIn Shingle.
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About This TuneUp
HOT TIP! Before you completely unplug and go to the pool, know this: July is HOT HOT HOT for pitching the print media! Summer is the time that the big print magazines are putting together their Holiday issues! That's right! Those issues that drop in November and December.
This Is Gift Guide Pitching Time
You want this. You have been waiting all year for this. You missed your chance on this last year. YOU'VE GOT THIS NOW if you tune into this TuneUp.
What You'll Learn
The key to pitching the media and getting featured is pitching the right idea at the right time. We are going to cover the Media Time Zones during this TuneUp.
Magazines: Where are they in their publishing cycles? Yes, they are making Thanksgiving Dinner. That's where your head-space needs to be when pitching them!
Blogs: A bit more in real time, so no need to bend your brain like that!
TV: What kind of trending ideas can you pitch TV right now to get your business on-air?
This TuneUp was held on the first day of the new month! Perfect timing for Tin Shingle's regular series, "What To Pitch The Media This Month."
This will cover quickie ideas you could pitch for placement right about now, but most importantly, it will cover what you could be pitching now that might land you a feature in the print media, namely those big national magazines, in the future. Think a September placement.
The format of this TuneUp was changed up a bit, and involved a giant whiteboard to help you chunk out the types of pitching you'll be doing. It's a Time Zone thing (with months, not with AM or PM).
This TuneUp goes over the Pitching Time Zones of when to pitch what. Timing is everything, so find out which headlines would catch a producer or writer's eye right now.
Magazine Pitch Alert:
What To Pitch Now: September/October: If you want big print magazines, they are working 6-7 months out, which means September/October. Get ideas on how to think in this cycle right now. If your time is Back To School, Football Season, Fall Fashion, Fall Detox, this is your time.
Editorial Calendar Peeking
Every month, we dive into Tin Shingle's Editorial Calendar Collection to see what big themes the magazine are working on now.
Special Focus: Gift Guides
Gift Guides: Do you want to get into Gift Guides? We will cover best ways to do this - at any time of the year.
Time Zones of Pitching: Pitching the media can be overwhelming. It can trigger anyone's ADD. We will discuss ways to harness this for productive pitching.
We're going to talk about how - and the opportunities you will find!
It's no coincidence that you're reading about really cool businesses in social, digital and print media. Those businesses didn't sit back in their shops or offices waiting for the media to come calling. They went for it and got it! They pitched their favorite glossy magazines, TV shows, and digital brands, and were featured.
MAGAZINES - WHAT ARE THEY WORKING ON?
Dive into our 2019 Editorial Calendars during this live show! You’ll get a sneak peek of what All Access Pass Members of Tin Shingle get to see all of the time.
PUBLISHING CYCLE:
Magazines are working on Fall issues, and some Winter. Guys: Don't wait for these Editorial Calendars! Pitch all. the. time. Cold pitch. We teach it at Tin Shingle!
It's no coincidence that you're reading about really cool businesses in social, digital and print media. Those businesses didn't sit back in their shops or offices waiting for the media to come calling. They went for it and got it! They pitched their favorite glossy magazines, TV shows, and digital brands, and were featured.
This. Could. Be. You!!
Tin Shingle is your PR Campaign Partner and we've got your roadmap for what ideas to pitch to the media for this month. Listen to this live class to get some of those ideas and some gumption to carry them out.
EDITORIAL CALENDAR DEEP DIVE
We take a deep dive into Tin Shingle’s 2019 Editorial Collection. Learn about the broad themes the print magazines are working on now.
Highlights Include:
Harper’s Bazaar: The Design Issue
Inc. Digital for February 2019: - Inspiration Chronicles, Productivity
Inc. Print: Up Next (this could be anyone! Are you an "up next" type of brand?)
House Beautiful: Outdoor Living and Small Spaces - PLUS Designing for Kids! (yeah this one's for you, Beetle and Fred! Go for it with your fabric ideas for those kids walls or DIY projects!)
Men’s Journal: The Perfect Summer Issue. A guide to living your best Summer ever from A to Z (this one's for you, Fluid Running! Can we say..."Best New Backyard Pool Workout?"
…and many more… (see our 2019 Editorial Calendar Collection!)
This TuneUp includes a deep dive into several 2019 magazine Editorial Calendars that are ready for you to search through in Tin Shingle's database. Additionally, this TuneUp also has two special features for you to begin the New Year:
Motivation Minute: The kick-off to every TuneUp is a Motivation Minute, and today's is dedicated as your New Year's Day Pep Talk. The actual New Year's Day cast a bit of The Sunday's vibe for some of us, after the excitement of the coming change delivered us on a day of: "Ok, now what? What direction to go?" It's a big thing to stare at a blank slate after feeling such momentum. This will be discussed quickly in the Motivation Minute.
Special Focus: Innovator Introspection. Several magazines are having their "Innovators" issue. Are you an innovator? Sure you are. Knowing how you are an innovator in your field is key to pitching yourself or your business into this theme. We will discuss so that you can have talking points at the ready for this type of email pitch to the media.
During this Training TuneUp, we guide you through your PR campaign for "long lead" pitches to print magazines, "short lead" pitching to regional magazines, and "right now" leads that you can capitalize on from news trends.
In December, the magazines are working on Spring issues. That means Organizing, Spring Fashion, Taxes, etc.
We have a few Editorial Calendar themes to share with you from Rachael Ray, Martha Stewart, Departures, Money, and others. These Editorial Calendar themes are from Tin Shingle's collection of Editorial Calendars from the magazines themselves, available in our Database.
Plus, this TuneUp includes a special focus on how to "cold pitch" which is when you don't rely on an Editorial Calendar, but you pitch an editor or a writer with a story angle for an idea that might work for a projected time.
This is your chance to not miss the boat again! Set the stage and plant the seeds in November on those amazing story ideas during this monthly Training TuneUp from Tin Shingle: What To Pitch This Month: November.
Several years ago, we started this "What To Pitch" series in November because we noticed that people started unplugging from their PR efforts during the Winter holidays, and the Summer season. These are the two peak seasons for pitching!
Covered In This Training TuneUp
Ideas: he usual set of ideas for what print magazines are looking for now (aka Long Lead), then blogs and websites (Short Lead), and hot news trends you can piggy back on for quickie articles at your website or others, and your social media.
BONUS: "But pitching doesn't work for me": This question will be discussed during the TuneUp, with suggestions on what to change in your pitching to the media.
BONUS: "But why would any magazine feature me?": This question will be discussed during the TuneUp, with myth-busters on why any business should want - and get - media coverage. Be you a website designer, jewelry designer of single pieces, or anything.
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PR Planning for October 2018 If You Want Print Media in January/February
During this TuneUp, we dive into how you are going to get real PR right now - in October. Not PR that you wait to receive a PR lead for. Not a random mention about you that might not have to do with your business. We're talking really relevant PR that gives your business validation.
That's right - YOU have the power to get featured or quoted in a magazine or newspaper, or to get booked on TV. You don't need to wait for a PR lead from a journalist already working on a story.
"Cold Pitch the Media"
You can "cold pitch" the media with an amazing angle of why to feature your business right now to their readers. During this TuneUp, we are going to revisit what it really means to pitch the media, and why you don't need to wait for an opportunity to present itself - if it ever does!
Tin Shingle's PR Planning for October Training TuneUp gives you loads of ideas that magazines are working on right now. HINT: It's October, and magazines are working on December/January.
Writers Are Working On These Topics In October
New Year, New You
National Mentors Month
New Sales Tax for Online Sales - Tax Time!
Diets
Organizing
Winter! Cold Weather! Snow!
Cold and Flu Season
This media planning Training TuneUp will get in your PR Zone! Your host and Tin Shingle's owner Katie is going to give you lots of ideas, and will help you plan out how to execute them to get exposure!