PR - What To Pitch The Media This Month

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[PR] TuneUp: PR Planning for September 2018

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. No, you don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this live class to get some of those ideas and some gumption to carry them out.


FREE
$65.00

[PR] TuneUp: PR Planning for August 2018

MAJOR HINT!! Holiday Gift Guide Pitching starts now! If you want to get into those winter holiday issues, now is your time!!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You're going to get:

  • Ideas for what to pitch magazines - how to spin a story about your business into their pages.
  • Insights into what magazines are working on now - we open our Editorial Calendar Database to show you the main themes of magazines like Entrepreneur, Fast Company, Real Simple, and many more.
  • How to channel all of this pitching so that it's no overwhelming. Pitching the media is all about sending the right idea at the right time. This TuneUp helps you do that for August.

You don't need to be a professional PR person to get a big PR hit. You need to be a go-getter with fresh ideas. Listen to this live Training TuneUps class to get some of those ideas and some gumption to carry them out.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Tin Shingle Members: If you are an Online Classes Level 3 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!


FREE
$65.00

[PR] PR Planning for June 2018

MAJOR HINT! Holiday Gift Guide Pitching starts now! If you want to get into those winter holiday issues, now is your time!!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. You don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this live class to get some of those ideas and some gumption to carry them out.

We will cover what you can be focusing in on June, and what themes you can be pitching now.


FREE
$65.00

[PR] PR Planning For May 2018

Spring seems to have sprung but the time for sharing your summer ideas and  products with magazines has definitely sailed. Not to worry though, magazines are still looking to feature neat products and eye catching brands.

YOU can get featured in your favorite magazine!!

It does take creativity, determination, and a  healthy dose of consistency but, Tin Shingle is here to support you, supplying the gumption you need! In this class, a favorite of our listeners, we map out your PR campaign and fill your planner with ideas, tips, and tools to help you get press. 
 

SEE INTO THE MINDS OF MAGAZINE EDITORS

Magazines work 3 to 6 months in advance. During this class, we share a live look into Tin Shingle's Editorial Calendar Database. (Available to Level Four Members) This treasure chest contains ideas that magazines want to hear about and even tells you when they want to hear it. It is published by editors themselves, giving you the upper hand when pitching about your biz and initiatives.

Also in this class, we discuss other ways you can spread the word about what you do to blogs, websites, TV,  and even in your own social media streams. This class truly is a pot of gold!

Sneak Peek!

Every month Tin Shingle plans out your month, sharing inside leads from our database of Editorial Calendars as well as an overview of what magazines are looking for this month. 


FREE
$65.00

[PR] PR Planning for April 2018

In this class, we discuss 3 time sensitive ways to pitch the media this month. A big part of getting PR is emailing the right editor about it at the right time.

National Magazines

These editors and writers work in an alternate universe. They work in the future. When it's April, they are literally on a beach testing 6 Ways to Sooth a Sunburn to share for a summer fun issue. We show where the magazines are in their cycles, according to their Editorial Calendars that they make public. We go out and get them and make them available to All Access Members of Tin Shingle (see our full collection here).
Lead Time: 3-6 months in advance. If you want to make it into the big glossy magazines, you need to pitch them with ideas 3-6 months in advance. This class explores ideas that will be eligible if you pitch them in April, as they will pertain to  July, August, and September.

TV + Blogs + Some Regional/Local Magazines

Producers and bloggers are always looking for ideas and visuals. Television needs to show a person delivering expertise or a great story, and bloggers need to dazzle their readers with pictures.
Lead Time: 1-2 months in advance

Blogs + Social Media + Websites + Timely Topics

Bloggers can have shorter lead time to get a blog up, but more and more, they do require advance notice. Readers of social media, however, are responding right now. You want to get in front of them. Additionally, if a major movement is happening in the news, you want to ride that wave with an article of your own published on your own blog.
Lead Time: 1 week in advance

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership to access these and more any time you want.


FREE
$65.00

[PR] PR Planning for March 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use in March to pitch your business for PR in May, June or July.

3 Ways to Get Ideas from This Class TuneUp:

In this class, we go over 3 time sensitive ways to pitch the media. A big part of getting PR is emailing the right editor about it at the right time.

National Magazines:
These editors and writers work in an alternate universe. They work in the future. When it's July, they are literally baking a Thanksgiving turkey and tasting it to write about the gravy recipe.
Lead Time: 3-6 months in advance. If you want to make it into the big glossy magazines, you need to pitch them with ideas 3-6 months in advance. This class explores ideas that will be eligible if you pitch them in March, as they will pertain to May, June or July.

TV + Blogs + Some Regional/Local Magazines:
Producers and bloggers are always looking for ideas and visuals. Television needs to show a person delivering expertise or a great story, and bloggers need to dazzle their readers with pictures.
Lead Time: 1-2 months in advance

Blogs + Social Media + Websites + Timely Topics
Bloggers can have shorter lead time to get a blog up, but more and more, they do require advance notice. Readers of social media, however, are responding right now. You want to get in front of them. Additionally, if a major movement is happening in the news, you want to ride that wave with an article of your own published on your own blog.
Lead Time: 1 week in advance

Recommended Tin Shingle Tools Used In This Class
While listening to this class, you'll want the following tools open on your computer:


FREE
$65.00

[PR] PR Planning For February 2018

This is the Online Class for people who make their own luck. There are those who sit back and wait for opportunities, and then become one of hundreds of people who all try to get that opportunity at once. And then there are the rest of the success stories who are staying ahead of the media and suggesting ideas - suggesting ways that they may feature our business in a way that would delight, captivate, and solve their reader's problems. This class gives the latest story angle ideas that you can use right now in February to pitch your business for PR in April, May or June.

Newsflash: If you dream of your business being featured in a magazine, you can make this happen - on your own. All you need to do is email them with an idea. Ok, there's more to it than that, (like a really effective Subject Line, a Great Followup, and a Killer Idea), but the real trick is knowing the right time to pitch the right article angle.

Hot Topics Right Now: Magazines work 3-6 months ahead of time. So you must think that way also, and suggest a timely idea for the future. This doesn't mean simply planning ahead. This means actually executing it right now. Magazines are working on things like this right now:

  • Summer Fun
  • Camping
  • Star Wars Origami ("May the 4th Be With You" is coming up!)
  • Bridal Budgets
  • Disruptive and the revolutionary people behind the idea
  • Italian Cooking

Do you want more ideas like this? Listen to this Online Class, Tin Shignle's monthly PR Planning, which tells you what to be pitching in February if you want PR in May or June.

How Do We Know This? The folks at Tin Shingle are in touch with publishing houses to get their "Editorial Calendars," which are the monthly plans that magazines generally follow.

Normally the story angle deadlines are available to our Media Contacts and Editorial Calendar Level 4 Membership only. But during this PR Planning class series, we share with you some of these deadlines. Get in the class today and you'll hear them, and/or activate your Level 4 Membership level to access these and more any time you want.


FREE
$65.00

[PR] PR Planning for January 2018

The first of our monthly series kicks off the year!

It's no coincidence that you're reading about really cool businesses in magazines right now. But those businesses didn't sit back in their shops waiting for the media to come calling. They went for it and got it! Yes, they pitched their favorite glossy magazines, and some of them heard back and were featured.

This. Could. Be. You!!

Tin Shingle is your PR Campaign Partner in crime, and we've got your roadmap for what ideas to pitch to the media for this month. No, you don't need to be a professional PR person. You need to be a go-getter with fresh ideas. Listen to this TuneUp to get some of those ideas and some gumption to carry them out.

Covered in this Live TuneUp Broadcast:

  • Secret Ideas Magazines Want Now:
    If you're reading magazines right now for all of their Resolution tips, recipes, great body tricks, and more New Year New You themes, and if you're thinking "My business would have been a perfect fit here!" We will tell you - yeah - it could have! If you had pitched the magazine in time. We'll tell you what you should be pitching right now.
  • Sneak Peek into Tin Shingle's Editorial Calendars
    Print magazines tell you in advance what kind of issues they are putting out for the month. We'll tell you about a few of them.
  • Social Media Hacks
    Want your Instagram photo to show up in the front pages of a magazine? We're trailing some hashtags that the glossies are using, and we'll share them during the broadcast.

 
Gift Guide Alert!

Yup, we're in the time of pitching for the next Gift Guide - Mother's Day. Pitching for it is happening now (in January). Are you emailing magazines about it? You will be after you join us tomorrow.


FREE
$65.00

[PR] What To Pitch This Month: December 2017

During the month of December, the print media is long done with compiling Christmas Gift Guides (they did that in October). In December, the glossy magazines are working on Valentine’s Day Gift Guides! And other February and March related content. Some magazines are even working on April! Learn more about what you should be emailing the media about during December.

Covered in This TuneUp:

  • Short Lead PR Ideas: What's trending right now and how you can use social media - or even last minute pitches - to create buzz about your biz during the month of December.
  • Medium Lead PR Ideas: What is of interest to websites, blogs, tv, and celebrity weeklies
  • Long Leads PR Ideas: What print magazines are working on for 2018 that you need to be pitching now.
  • Editorial Calendars: Get a sneak peek into Tin Shingle's private member-only database which contains Editorial Calendars from editors at glossy print magazines. These give the public clues about what they are working on and how you can get their attention with your pitches.

FREE
$35.00

[PR] TuneUp: What to Pitch This Month: November

A favorite of listeners, the PR Planning for This Month series demystifies the ins and outs of the PR and pitching world giving you confidence and skills to have success in making buzz about your business.  This training TuneUp is streamlined to help you:

  • Prep your PR pitching campaigns AND blog/social media content planning.
  • Pump you with relevant story ideas, topics, and themes to use now!

Covered In This TuneUp:

 

  • Short Leads (What's trending right now and how you can use social media -or even last minute pitches- to create buzz about your biz during the month of Thanksgiving.)
  • Medium Leads (What is of interest to websites, blogs, tv, and celebrity weeklies - Holiday stories you can still pursue placement.)
  • Long Leads (What print magazines are working on for 2018 that you need to be pitching now. Hint: Valentine's Gift Guides!)
  • Editorial Calendars: During this TuneUp you get a sneak peek into Tin Shingle's private member-only database which contains editorial calendars from editors at glossy print magazines.

 

HOW TO WATCH

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


FREE
$35.00

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