[PR] What to Pitch the Press and Plan for Your PR Campaign in January


It's a new year and time for new opportunities to share your business and brand story with the press, which is a perfect time for our monthly What to Pitch and Plan for the Press series for January. Listen and watch this training webinar to learn about the hot topics that TV, newspaper and online press will be covering as well as what you should have on your radar for the long lead monthly magazines.

Covered In This Webinar

  • Valentine's Day
    How to prepare for and pitch upcoming Valentine's Day stories - whether you're a product creator or an expert or a service provider.
  • Awards Show Season
    What it is and how you can make it work for your business and your buzz.
  • The Super Bowl
    What your business can do to build buzz around it - even if you have nothing to do with football!
  • Long Lead Monthly Magazines
    What will be press be looking for? We'll talk about it and you can start pitching it this week!
  • Social Media
    How you can weave social media strategy into this month's hot PR topics!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.