Submitted by Ashley Cox on | 0 Comments
NYLON's latest move is a big one. They announced in early September the brand would be changing platforms to digital only. The October 2017 issue is their farewell to print following with its staff being dissolved. Chairman of Nylon Media, Mark Luzzatto, gave this announcement published on WWD.com, "As a result of the restructure, there will be about one dozen layoffs effective immediately. We would like to thank those employees for their dedication in keeping Nylon continuously ahead of the curve. As platforms emerge and change, our voice, content and brand keep getting stronger, as do our array of marketing solutions.”
NYLON and its staff are not new to shake-ups, especially within the last couple years. In 2014 NYLON merged suddenly with Fashion Indie.com followed by NYLON Guys print mag shuttering after the March/April 2015 Edition to “concentrate on the growth and expansion of the Nylon brand across all platforms – digital, e-commerce, video, influencers, print and social.”
Founded in 1999, the publication's move to digital is not surprising as trends show many others evolving as well. (Hello Self and Village Voice) The new digital publication will offer linkable stories (to shop the brands featured) and still include a "page turning" feel. In my opinion, still very different from paper but who can turn down the tips from this articles like this one on how to wear your pajamas to work?!
