Submitted by Ashley Cox on | 0 Comments
Does anyone else just love paper? The feel? The smell? The colors? I know...I get it. We need to be moving with the times. The time of digital everything, smart gadgets, and microchips. I do appreciate the capabilities of the digital world but, I still love, even prefer paper. If I could write all of you this blog post on cute, navy and gold stationery, and put it in your mailbox with a darling floral forever stamp, I would! Anyway, I digress...but this is why I am always excited when print magazines stay, well, in print.
Starting with their spring Issue, Teen Vogue now is being printed quarterly; a reduction from monthly. Editors at Teen Vogue discussed the reasons why with BOF. "Teen Vogue speaks to the future — and our incredible digital growth is proof that young Millennials and Generation Z want to be meaningfully engaged,” says Philip Picardi, the digital editorial director. However, that doesn't mean the print magazine moves completely to the archives. The article continues, "In order to give Teen Vogue's new print incarnation a more collectible feel, the book will be larger in format" covering "hot-button issues thought to be important to the reader."
Teen Vogue's announcement to invest in digital did not come long after editor in Chief Amy Astley was reassigned to Architectural Digest. She was replaced by a team of three Millennials, editor Elaine Welteroth, Picardi, and creative director Marie Suter. In a different article BOF reported the team's equal stature reflects how important Teen Vogue feels not only the print magazine is, but also their growth in digital. Welteroth's vision for the magazine's audience: "We're not speaking to her in they way we were speaking to her 13 years ago, [because] the world has changed a ton. Our goal is to evolve with her...certainly, we're a fashion magazine still, but we're also so much more than that."
With many outlets moving solely to digital, or folding all together, time will tell how the target audience accepts Teen Vogue's new format. For a list of other recent publications that are changing according to the age of technology read Tin Shingle's ongoing list in the Media Contacts section. As for me, I'll continue to covet my stationary while taking baby steps in the emerging ways of new generations. :)
