Submitted by Jackie Nees on | 0 Comments
When Kim Wahsham, founder of Kimmie W. Photography answered a PR Lead for unique Father's Day gift ideas, she had no idea a PR twist of fate would take her in a completely different direction photographing the Co-Editor in Chief of Beauty News NYC and snagging a feature in their Hot Mama's section.
Putting yourself out there can feel risky but it could turn into something wonderful.
Read Kim's story below and learn more about how persistence and being in the wrong place at the right time can definitely pay off.
HOW KIMMIE W. PHOTOGRAPHY ANSWERED A FATHER'S DAY PR LEAD AND LANDED A FEATURE IN BEAUTY NEWS NYC
How often have you been working on your own PR? Either by yourself or someone on your team?
Since the beginning of my business 2 years ago.
What press opportunity did you snag by replying to a PR Lead?
Getting featured in the Hot Mama's section of Beauty News NYC.
How long did the entire process take?
A couple of months. From the time I responded to the lead, doing the photo shoot and getting into print, it was a few months.
Can you walk us through the process, from pitch to placement?
I sent the pitch in May it was a lead for unique Father's Day gift ideas at Beauty News NYC. It was forwarded to the Co-Editor in Chief and she happened to be interested in updating her headshots. So instead of the Father's Day pitch, I spent the afternoon photographing and getting to know Kim Taylor and was featured in a blogpost in the Metro Mama's section.
Did you learn anything through this process that you can share with other small business owners?
DIY PR is often stressful. It takes time, effort and lots of patience. The moment I felt like I was ready to quit was the moment someone responded to my lead!! It will happen and when it finally does it's the greatest feeling in the world.
Read more SNAGGED! stories like this by clicking here and keep pitching!
