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Member Melissa Hall, founder of The Emerging Designer discovered that consistency and strategy pay off when it comes to PR.
After pitching leads for about six months, Melissa came across an opportunity in one of our members only PR Lead emails she thought would be perfect for her brand. By doing her homework and using the tools that are available to our members, like our PRTuneUps, Melissa wrote an email that the editor couldn't resist. She was contacted the very next day and the rest is history!
Melissa encourages small business owners to not give up. She says, "keep pitching and putting yourself out there because good things can happen."
We couldn't agree more. Read on to learn more about Melissa's inspiring story.
How often have you been working on your own PR?
I've been working on pitching myself periodically for about six months. I'm fortunate that the team at Tin Shingle has sent opportunities to me and now I am keen on checking the PR Leads as soon as they are emailed out.
What press opportunity did you snag and how did Tin Shingle contribute to your success?
I saw the opportunity in the PR Lead email. I also used the strategies from 
the PR Tune Up on pitching to write a succinct email to the editor that answered her questions with facts to support what I was saying.
How long did the entire process take?
I responded to the lead the day it came out and then I was contacted the next day. The story came out a week later!
Can you walk us through the process, from pitch to placement?
I sent the editor my pitch with answers to her questions in bullet form. I gave her 3 reasons that supported her story and links for support.
She emailed me about an interview and we got on the phone! We actually confirmed that we knew each other from New York Fashion Week. We sat next to each other at a media lounge last year and chatted about a few things--this is something I put in my email too. (I feel it's always good to add in some sort of frame of reference with your pitch).
We had a great conversation about local and the luxury fashion industry.
She confirmed my name and outlet and that's when I told her more about The Emerging Designer. She said to keep in touch and let her know about any local designers that would be a fit with her story ideas.
Did you learn anything through this process that you can share with other small business owners?
Yes. I learned so much!
First, do your homework on people after you've met them at an event and be sure to connect.
Keep pitching and putting yourself out there because good things can happen.
I currently live in the world of emerging designers, but she helped me realize that I do know a lot about retail trends and the luxury fashion business. Sometimes you have to take a moment to assess all that you do and believe that all your efforts are going to take you to the next level!
You can read more SNAGGED! stories like Melissa's by clicking here and don't forget, you can get access to PR Leads and unlock other exclusive Tin Shingle benefits by becoming a member.
