Submitted by Jackie Nees on | 0 Comments
Member Kimberly Schwede, Creative Director of Bebe Bilingual, a collection of educational gifts and tools for children around the world recently found out that jumping on PR leads pays off. She responded to a lead and not long after her Spanish Food and Number placemat was featured in 002 Houston Magazine Foodie September 2012 issue in their children's section for "Whimsical Dinnerware and Utensils".
Kimberly shares her story below about how she snagged this press in just one week.
HOW BEBE BILINGUAL GOT FEATURED IN 002 HOUSTON MAGAZINE
How often have you been working on your own PR? Either by yourself or someone on your team?
I just started about 2 months ago. I haven't been submitting that much (probably 12 submissions) but I hope to do so more. Its a fun challenge. Tomorrow I should have two additional press links on Spanglishbaby.com and Cardandgiftblog.blogspot.com.
What press opportunity did you snag by replying to a PR Lead?
My Spanish Food and Number placemat was featured in 002 Houston Magazine Foodie September 2012 issue in their children's section for "Whimsical Dinnerware and Utensils".
How long did the entire process take?
Fast! I submitted a link to my Etsy shop and Houston responded within a week. They just asked for a high res image to publish and link to the shop.
Did you learn anything through this process that you can share with other small business owners?
Try and proof the ad before print!! I was so excited then a bit disappointed when I realized they misspelled my last name. Definitely more excitement than disappoint though. Don't be shy to submit products. I feel the worst rejection is simply no response so you have nothing to lose. Houston initially was going to feature my Ocean Amigo placemat so I was pleasantly surprised when I saw my Spanish Food + Number placemat. Show the press a few products to chose from.
Want more? Click here to read even more inspirational SNAGGED! stories and start pitching! You could be our next success story!
