Snagged: Author Mary Elizabeth Webb Uses Her Furniture Experience to Land Real Simple Feature

Tomorrow's Promise is the story of member Mary Elizabeth Webb's tragic past and how it led her to share her journey of faith with the world. But it was her experience working in a high end furniture store as a designer that compelled her to respond to a member's only PR Lead from Tin Shingle in her member account center. The result? The reporter from Real Simple loved her pitch, what resulted was a mention in this Real Simple story. Mary shares with us how she landed this press in our SNAGGED! article series!

HOW MARY ELIZABETH WEBB GOT FEATURED IN REAL SIMPLE MAGAZINE

How often have you been working on your own PR? Either by yourself or someone on your team?
"At least once a week."

What press opportunity did you snag by replying to a PR Lead?
"This lead was not associated with my book/story, but my twelve years of experience working in the furniture industry. I was compelled to answer this PR lead because of my other 'work' knowledge."

How long did the entire process take?
"It took a few weeks, with one phone call interview and then with many email questions."

Can you walk us through the process, from pitch to placement?

"I emailed the lady on the PR lead and she responded to me quickly. She asked to call me a few days later to chat. We did. Then she said if her work was approved by her editor, then it would run in the November issue of Real Simple. It was August when we talked.

"She submitted my answers to the questions and often sent me a clarification email to confirm some things and to ask new questions.
Then a few weeks later her editor emailed me to go over what I had said and add things if I wished.

"She said to look for the article in November issue."

Congrats Mary!

Click here to read more of our SNAGGED! interview series from Tin Shingle members like Mary.

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