Diary of a Small Business Owner, Hold Your Haunches Edition: The Only Thing We Want to Spread is Wealth

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All hail the return of the Hold Your Haunches Small Business Diary blog! Last week somehow got away from us as we were busily working on implementing a new and exciting aspect of marketing for our wardrobe staple.

Our friend Sabina e-troduced us to her friend Jo Jami at Fabulous After 40 and Jo Jami immediately gave us a buzz! (Thank you). She told us all about the concept of affiliate marketing, something we knew nothing about. Affiliate marketing works as follows: other blogs and websites sign up for your affiliate program at no cost to them. They are then given a special code that is embedded into your link on their website, or through cross promotion. Once a reader of their site clicks on Hold Your Haunches and ultimately (OF COURSE!) places an order, they are paid a commission. Essentially, through affiliation, a business picks up sales reps at no cost to them unless product is sold! Cool, right?! And what a no-brainer. Our tech guy is working on Hold Your Haunches' affiliate program as we speak and we are looking forward to sharing affiliate plugs with lots of lady bloggers.

Our pants belong on women of all ages and stages, so from the mommy bloggers to the empty nest babes; we've got you covered!

We'll let you know next week if our program is up and running AND we should have a photo or 2 of new styles. LOVE this job!

Full disclosure: New ideas, products or what not; if Harry and Pippa decide to pull the trigger next week, we might find ourselves distracted again.