Diary of a Small Business Owner, Hold Your Haunches Edition: Desperate Haunchwives

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It is very hard to think up a blog post that is pithy and clever in light of what is happening in Japan.  Our thoughts, support and prayers are with the people of Japan.  I have an old high school friend who lives there and through his facebook updates, he is keeping us posted on the tragic devastation of his Motherland.  Although it is in ruins, he seems positive and proud of his fellow citizens in that they are calm, focused and dedicated on rebuilding.  He is proud to say that there is no looting or crimes or chaos.

Speaking of chaos, sometimes trying to build a business is very chaotic.  Or it could be that is extra chaotic for two mothers of three with very busy children.  It seems like we are each juggling 5 lives a piece.  There is an old Southern saying  “I feel like a chicken with its head cut off” and that sums up our current states of mind.

Taxes, inventory issues, new designs, patterns, manufacturing and trying to build a brand all while running a household is a daunting task.  As we seem to fly by the seat of our pants, we are learning things and sometimes the hard way!  This being said, we are proud of our product, ourselves and we are learning something new everyday.  We know it takes a long time to build a business and have to remind ourselves of that often...at least my immediate gratification problem is learning a thing or two.  We are currently working on a cropped version of HYH and a lighter fabric for our hot, hot humid summers.  Flip flops, flats and haunches, we can’t wait!

On the PR campaign front, Sabina and gang at Red Branch PR, keep us off the ledge.  Really, they are a wonderful and positive upbeat group.  Sabina always has time for us and I am sure she gets sick of us and all our plethora of questions that we pelt at her constantly.  They keep us busy with leads and sending media kits all over the magazine, media nation.  She assures us that although O Magazine (yup, you heard me) requested five samples, don’t be discouraged when we haven’t heard from them in a day or two (and of course we bug her with just this question).  Our idiot selves fully expect Oprah (or Gayle) to give us a ringy ding ding.  So we keep on plugging along hoping to get a nibble here and there.  Keeps your haunches crossed for us!!

xoxoxo to those in Japan, and who have family there.
The Haunchos

Missed the Haunchos' diary entry from last week?  Read it HERE.