Editorial calendars are powerful tools to have in your small business PR tool belt.
Landing press in a magazine can be business changers; bringing new customers and attention to your company, and creating bigger numbers in sales and followers. In order to attain this success, much planning and preparation of your pitch is necessary well before the magazine issues.
The traditional press kit as we know it with the logoed 2-pocket folder, hard copies of press releases and glossy sheets of hi-res images are pretty much over, and I for one could not be happier! This saves you a lot of money on production costs, lightens your load when traveling for business, and since press kits often became outdated quickly, it's nice that
A headshot is a powerful tool in your brand and PR "toolbelt". Whether you're an entrepreneur using it on your website or an expert using it to pitch yourself to the media as an on-air expert, this piece of branding material should be professional and also reflect your brand and area of expertise.
