...Make sure your contact details including email, phone number, and website are shown prominently in the header.
...Put a date on the release - ideally the same date as the day on which you send out the release.
The major media contact points that we use in publicity are below, and I'll define the most important attributes to them.
Here at Tin Shingle we remind you daily of how essential it is to reach out to the media and do little things to build your buzz daily. That said there are rules when building media relationships, just as there are in regular relationships. Today we'd like to share a few Do's that are guaranteed to help you on your quest to reach out to editors and produce
An editorial calendar can give you inside scoop into what a magazine will be working on in the next year and how you and your brand can be part of their story. Here is how you can use an editorial calendar to pitch your product or story, starting with the basics:
WHAT:
I often encounter potential clients who have been burned by a prior PR
firm and are hesitant to risk trying PR again. This unfortunate
experience can hopefully be prevented by asking these important
questions when you are researching and hiring the right PR firm for
you.
Running your own PR campaign can be overwhelming, especially when it comes to pitching. Never fear! Here are a few must-know, must-follow tips to keep you on the right track!
An Editorial Calendar, "ed cal" for short, shows the major editorial features that are planned for upcoming magazine issues, newspaper issues, and websites. They are primarily used by marke
Desksides are a great way to get you and your brand closer to media placements and grow your media relationships. If you're in need of a refresher course on what a deskside is, click here. Otherwise read on to figure out how to book a deskside for your own company.
SEE ALSO: [AUDIO CLASS] How to Land a Deskside, Prepare for It, and Nail It!
Whether it's your first time or your fifth time working a celebrity gift suite, there are certain tricks to making the most out of the experience. Find out from the pros who run them what you should do, and learn from other gift bag participants and publicists what made their experiences memorable.
