When your business operations and PR strategy are running in lock-step, sales and growth will follow like sheep. These tips will outline five ways to get the most out of your PR agency.
1. Research agencies and ask questions:
So you have your great elevator pitch down pat, visuals in place, and a stellar media kit.....Now it's time to reach out to the media, but when?
Do you call first thing Monday morning? Do you call before the Today Show goes on the air? Do you call on weekends?
Short Answer: No.
Long Answer: You should not send SOME unsolicited material to anyone in media, whether they be an editor, producer, or reporter for multiple reasons, there are others that one can send to the media and we will discuss those next.
What goods a press hit if you can't share it? Media hits should always be saved in your website & media kit, sent out to leverage your press, and saved to show potential buyers.
Andrew Suhl and Walter Schlomann formed Salt and Pepper Media after almost three decades of friendship, including twenty years of collaborating on many successful films, television shows and videos. They combine lifelong, hands-on experience in all realms of production with a devotion to achieving your goals.
