Let’s not forget what’s driving the PR, advertising, and marketing industry as a whole, its metrics and data. More people want to know why, they want to identify trends, they want proof that what they’re doing is working.
Hosting a “press preview” is your opportunity to throw a “meet and greet” for your own business at a location or venue you select. Whether you’re showing off your products, your service or even yourself, you want to take advantage of this opportunity to get up close and person
As a publicist, one of the most important tasks are scheduling deskside meetings with editors and producers.
Meeting face-to-face with an editor via a “deskside” (a deskside meeting) can be a major opportunity for your business. Not only can it help secure new and powerful press, but it is the best way to begin growing a long term relationship with your media contact. That said, in order to maximize the meeting
In the past few years, the music industry has become extremely cluttered with more and more artists taking the independent route to release their music and build their brand.
The key to long term PR success is creating regular stories that the news can use.
First of all congratulations to you!
Oh how I know this place well - anyone who has worked for more than a few months in the world of public relations as a brand doing their own PR or as a publicist is probably familiar with this scenario as well. You're writing back and forth with an editor or producer, heck you may have even done a story or two with them, they may have told you about how they love yo
