Public Relations

As the media contracts and consolidates its properties in an effort to save money, editors and producers are put in charge of more than one publication or TV program. For example: when you pitch the producer Alvin Patrick at "60 Minutes," he also is a producer at "CBS This Morning," "CBS Evening News With Nora O'Donnell" and "Face The Nation."

Does this mean you can pitch him 1 idea that would work for any of those shows?

Building your media list is crucial to pitching the media. Tin Shingle offers a Media List Library to members at the All Access Pass level, but here are different ways you can find a media contact for free whenever you want:

Common knowledge in the publicity industry is the pay-to-play model, where people on TV who are showing his or her recommendations, may or may not have charged a fee to that brand they are featuring in order to show them that day, or in that print story. Same thing could happen at a blog, website or magazine. Entrepreneurs and business owners who are new to the world of publicity are usually surprised when responded to with a fee request, and are either happy to pay it, or decide that route is not a fit for them.

Common knowledge in the publicity industry is the pay-to-play model, where people on TV who are showing his or her recommendations, may or may not have charged a fee to that brand they are featuring in order to show them that day, or in that print story. Same thing could happen at a blog, website or magazine. Entrepreneurs and business owners who are new to the world of publicity are usually surprised when responded to with a fee request, and are either happy to pay it, or decide that route is not a fit for them.