Four of the most powerful ingredients in the secret sauce that makes up a public relations campaign for your business - even more important than writing your pitch the "right way" - are also the four rul
The key to getting great press for your business is not having the contacts to your dream media outlets and it's not getting the opportunity to meet them at a networking meeting or "meet the press" event. No, the key is being a master at creating authentic relationships. It's about making people want to help you. It's about off
October is just around the corner and many of your favorite short lead media outlets (digital, celebrity weeklies, newspapers) will soon begin working on Breast Cancer Awareness stories.
Success! Your brand was included in the issue of PeopleStyle Watch! Congrats to you! Now what? Well, first things first, pick up a copy of the magazine and scan both the press page and cover page. These images should be posted on ALL of your social media. Instagram, Twitter, Facebook, Pinterest, your blog/website and so on.
There's a reason many small business owners toil for hours - even days - creating the "perfect pitch": because often that email (or phone call) is the one thing that stands between your business and your big break. That said, most of you have spent years perfecting your products, services or expertise, not your PR skills. Totally understandable. 
Oh the elusive yet ever-powerful celebrity product placement opportunity. Nearly every product-based brand (and some services) spend a lot of time, energy and brainpower trying to make it happen, yet some don't realize that they're actually making it more difficult for themselves, and less authentic in terms of their brand story, by making a few mistakes in the
Editor-in-Chief of online magazine TheBeautyBean.com Alexis Wolfer shares her tips on not only pitching the online press, but creating a long term relationship with them as well...
Practice makes perfect with anything, including public relations. That said, we'd rather you stop making mistakes that could be holding you back from press, media relationships or simply wasting time, which is why we created this list. Compiled from the collection of things we see small business owners do all too often, here are a few items you want to be sure
Sometimes even more disappointing than getting a "we're passing" email from your top media targets is that moment when you find out they're shutting down for good! POOF goodbye go many of your already created media relationships as well as your dreams, fantasies and PR strategies associated with said outlet. Whether it be a television show, magaz
While working your own buzz building public relations campaign, if your pitching to editors and producers goes as planned, they'll be interested in taking the "next step" with you on the road to landing
