In this TuneUp, we talk all things "short lead" and "long lead" press ideas for February. Working from Tin Shingle's 2017 Blog Planning and Production Calendar, we help you get connected with trends happening in the month of February.
Editorial Calendar Correspondent Ashley Broussard joins us once again, from her Florida office to reveal what the magazines are working on months out. If you are looking to get Summer press, you want to be pitching in the Winter months!
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ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.