Michelle Madhok : As the founder of She Finds and White Cat Media, how did you become a PayPal spokesperson?

I've been the spokesperson for PayPal since Fall 2008. PayPal's PR team found me after doing a search for a shopping expert on the internet.  Thanks to my SEO efforts, I came up first as Online Shopping Expert in Google.  According to them, another thing that really helped me get the job was that I have all my press and head shots online and a reel of all my TV appearances on YouTube.  By sending them all the links online it made it very easy to show the different decision makers within the company.