Name Your Business


Katie Danziger : How did you come up with the name Nomie Baby?

Naming my product was very personal, and I knew that the "removable, washable and waterproof cover" didn't roll off the tongue, so I asked my attorney if he had any thoughts, and he suggested trademarking a name that doesn't mean anything, or is nonsensical like Crocs, Gibbitz or velcro.  When my oldest daughter was little she couldn't pronounce the word "cozy" it came out "nomie," which stuck in our family for anything that was soft, comfy and cozy, so it just seemed to fit, and hopefully it will become universal.

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