Your media kit is an essential part of your public relations plan - it's your calling card and speaks for you when you aren't there to share the story of your brand yourself. We've written an in-depth article on how to create an effective media kit, but here's an overview of what you will read about:
THE PHYSICAL MEDIA KIT
Our tips on the physical media kit vs digital ones.
WHAT GOES INTO THE MEDIA KIT:
A company backgrounder/expert biography
Your most recent press release
Our thoughts on checking the final media kit for finishing touches.