Katie Danziger : How did you deal with your greatest obstacle with Nomie Baby?

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Getting the word out has been a huge challenge, because there are so many baby and children's products out there.  I have found that when people take the time to focus on the Nomie Baby car seat cover, they get it and love it, so I have been working on getting the word out in as many different ways possible, through mommy sites, and blogs, trying to get press, endorsements, and participating in promotional opportunities.

Question: 
How did you deal with your greatest obstacle with Nomie Baby?