How did you develop the name Gilt Groupe?


Gilt means covered in gold, like gold leaf: timeless, many of the fashions we sell!   Also we liked that shopping, like sugar and chocolate, was a “gilty” pleasure.

Long Title: 
How did you come up wiith the name Gilt Groupe?
How did you name your business?
Find out how Alexis & Alexandra, founders of Gilt Groupe, came up with the name of their site and business - one of the fashion world's hottest online sample sale sites.