How did you develop the name Gilt Groupe?

Share

Gilt means covered in gold, like gold leaf: timeless, beautiful....like many of the fashions we sell!   Also we liked that shopping, like sugar and chocolate, was a “gilty” pleasure.

Long Title: 
How did you come up wiith the name Gilt Groupe?
Question: 
How did you name your business?
Teaser: 
Find out how Alexis & Alexandra, founders of Gilt Groupe, came up with the name of their site and business - one of the fashion world's hottest online sample sale sites.