My mother and I have been making chocolate-covered pretzels since I was a little girl. While working at Grey Advertising after graduating from college, I made pretzels for a holiday party and everyone, including my bosses, told me that I would be crazy not to make it into a business. I started the business as a hobby on the side in 2003 while still working at Grey. It kept growing virally through friends, and then in 2005 my parents sat me down and said I should go for it and they would give me their support. That year I finally put up a website and right after that I got a piece in DailyCandy. I went from having 5 orders total on my website to having 100 orders on the day that the DailyCandy piece came out. You should have seen us scrambling to put those orders together, but we were able to do it. My biggest day has been when I was on the Today Show as a Father's Day pick. I had over 600 orders that day alone!
Jill Frechtman : How did you start your chocolate-covered pretzel business Fretzels?
How did you start your chocolate-covered pretzel business Fretzels?