Risa Weledniger Goldberg & Leslie Venokur : How did you develop the concept for Big City Moms?

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In 2003 I (Risa) had a baby and my sister Leslie and I were talking about ways to meet other working moms. We decided to do a mom's night out with fun speakers and topics, where we would do crafts and get to know each other. This took off (and became Big City Moms) and from there we added on holiday parties and educational seminars and have grown by word of mouth to over 10,000 moms in New York City. We started this for fun and never expected it to grow into a business, but because we are both business minded we were able to pick up on the potential and build it into what it is today. We now have events almost every day of the week with from 20-300 people per event.

Question: 
How did you develop the concept for Big City Moms?