Michelle Madhok : How did you grow your email list to 40,000?

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Right now I have 50,000 subscribers to SheFinds’ and MomFinds’ newsletters and get around 10,000 unique visitors per day to the sites.  I have built this by creating great content and great relationships.  I have content syndication deals with MSN, Comcast, Yahoo, and Real Simple. also blog for the Huffington Post and I do a lot of cross promotion with like brands.  The goal is to get exposure and then capture them on my site.  My ultimate goal is to have 3 million good unique visitors; I would rather have quality over quantity. 

 

Question: 
How did you grow your email list to 40,000?