Adrienne Dorsey: How did you start Magnolia PR?

I launched my own public relations business, Magnolia PR, in late 2006, after a few years of learning the ins and outs of the industry at a boutique firm. I knew I wanted to create a business focusing on fashion, baby, and lifestyle products where I could offer personal attention and custom packages geared to what clients truly needed. I encountered a lot of up-and-coming designers who desperately needed PR but weren't able to afford high retainer rates. I developed smaller packages that worked with their budgets and allowed them to take their business to the next level with coverage in magazines like In Style and Lucky.