Michelle Madhok : How did you decide to make your husband your business partner in White Cat Media?

He was between jobs, interviewing with a bunch of internet start-ups, and I broached the idea that he come work with me.  He is very risk averse, so it took a leap of faith.  It is especially helpful because he is a much stronger negotiator than I am and much more detail oriented. He worked with the lawyers, hashed out our investment deal, and often plays the bad cop.  It is now both of our full-time positions, and we have our meetings planning and hashing out the day on morning walks on Riverside Park.  It can be challenging and requires a lot of communication and even a monthly visit to a therapist to hash out any communication issues, but it is wonderful to work with someone who cares about the business as much as I do.