Jill Fretchman : How did you come up with the name "Fretzels" for your business?

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The husband of the creative director I worked for at Grey Advertising started calling them Fretzels because my last name was Frechtman. I had all my friends and colleagues brainstorming names but in the end, we couldn't find anything better and Fretzels stuck.

Question: 
How did you come up with the name "Fretzels" for your business?
Teaser: 
We all know the name, now find out where it came from