NOTE: This article has moved! Click here to get to scoop on how to get onto the 4th hour of The Today Show with Kathie Lee and Hoda.
The Today Show fourth hour has become quite a showcase for interesting, unique or must-have products. Nearly daily, Kathie Lee & Hoda place different products from indie brands to creations from international corporations on their table, and during their hour long segment they periodically pick one up, show it off, talk about what it is and where to buy it. This is product placement gold! The Today Show has a large, loyal audience and getting a plug by either of these two women can bring you instant validation and possible spike in sales.
So how do you get your product on this morning newscast? As with everything in public relations nothing is ever guaranteed. What you will find covered in the full article:
- Have a unique or interesting product that the Today Show's viewing demographic will enjoy.
- Three pitches and you're out.
- The 4th Hour with Kathie Lee and Hoda isn't the best place for services or experts.
- You think you have THE product for Kathie Lee & Hoda, and you have your pitch, but how do you get it to someone over at NBC?