Best Practices for Determining Product Pricing


Melissa Wildstein of The Matchstick Group and Tin Shingle provides tips on what to think about when you're thinking about pricing. Her advice? Cash In On Your Competition: Take a look at how your competitors are pricing their products or services and then take a look at your own offering. Do you provide better customer service, a few more bells and whistles? Or do you want people to feel that you're a higher quality choice? Then take the competition's price and add a 10% premium. It's not so much that it would completely turn someone off but it will signal that you're a higher caliber performer (and you'll have a little extra $ in your pocket).

Affiliated Company: 
The Matchstick Group