in: Business Strategy
by: Melissa Wildstein
A lot of time gets spent discussing using Facebook and Twitter as kind of the social media channels of choice for getting the word out about your product or service, increasing customer engagement and participating in the overall dialogue. But LinkedIn is another way – especially for service ‘preneurs – to engage with existing and potential clients, attract new customers and just market your business and expertise in general. For me, it's been a fantastic way to expand my network of potential clients - and potential contract employees.
I read an interesting stat this week that 80% of service providers don't find their clients - their clients find them. And that could be through search (ie Google or Bing), through networking, through recommendations and referrals, etc...
You can spend thousands of dollars and countless hours putting together cold call and new business prospecting strategies which, if you're a large organization, you might have the bandwidth to do. BUT, if you're a small business owner or a solo-preneur, you're really looking for ways to effectively make a big bang with a small buck. You want to make it as easy as possible for people to find you. The best way to do that is to fish where the fish are and the fish are in LinkedIn!
Click here for three tips for marketing your business on LinkedIn - and if you want to hear what my super secret strategy is for building a clients base on LinkedIn, check out my podcast here.