[MARKETING] Basic Basic Basic Marketing Tips For Know It Alls

This TuneUp was inspired by a conversation with a business owner that went something like this: "Oh, I've taken all of the top marketing classes from all of the top gurus. I'm all set with that."

Upon visiting that business owner's website - which happened after a Google search revealed nothing for them, and after Instagram also came up empty for their brand - there were plenty of other gaping holes at the website.

Despite taking all of the best classes from the top gurus, what are you implementing? These are curve-ball basics that are covered in this TuneUp.

This Training TuneUp visits some basic marketing concepts that you are doing - that you think may be enough. But they are not enough. Much of what you are doing is AMAZING. And it needs to get out there. This TuneUp goes covers some very basic - yet very powerful - strategies you can use in SEO, social media, and basic marketing to your customers that you may not be taking advantage of.


[Marketing] How To Have a Pop-Up Shop

This Training TuneUp explores all the bases you need to cover in order to have a productive pop-up shop. This webinar is led by Tin Shingle's owner, Katie, who plays host to several highly successful pop-up shops in Tin Shingle's Headquarters.

These one-time local events boost the promotion of your business, whether service or product based. You need to be having them! Learn how you can be successful with planning, promoting, and accomplishing these events during this webinar. We will take a look at pop-up shops that have thrived and discuss the following topics, roadblocks, and strategies: 

  • How: The ins and outs of how to create a pop-up shop
  • Aggressive Marketing: Why and how you need to be over the top with marketing
  • Flyers: What your marketing flyers should contain, the best wording to use, and how to design them
  • Early Buzz: How to build up hype well in advance
  • Social Media: The big key that social media plays
  • Local: The most strategic ways target your audience: Local!
  • Pop-Up Within Your Existing Shop: Having a pop-up shop in your own storefront and how it can trigger traffic, sales, and buzz.

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


[Marketing] Digital Marketing For Promoting Small Businesses

In summer 2017, Tin Shingle moved into an office on the Main Street of our town headquarters in Beacon, NY. This gives us the opportunity to interact with business owners in real life! And have seminars at local libraries.  This TuneUp is based on a seminar Tin Shingle's co- founder Katie Hellmuth Martin delivered at the East Fishkill Library in NY for a gathering of SCORE members. 

Learn quick and easy techniques that your business can use today that will help more people find out about your business. Designed for business owners who run a storefront, sell a product, or provide a service direct to customers, this workshop will get you comfortable with strategies in Facebook, Instagram, blogging, and knowing what to do with your newsletter.

Katie Hellmuth Martin is the publisher of A Little Beacon Blog ( and runs Tin Shingle ( an online training and resource platform for small businesses and marketers. Having helped hundreds of businesses resolve a myriad of issues preventing them from promoting effectively, she is well equipped to help you promote your business.


[MARKETING] TuneUp: What's Working: Real Life Examples of Marketing Strategies That Are Killing It

Tin Shingle co-founder Katie and Sabina highlight which brands are spinning great marketing stories to build buzz for their business and increase sales. How can these ideas translate into strategies for your business? Tune in for fresh inspiration for your creative marketing in the New Year.

Covered In This Webinar

  • A retailer of a popular, swimmable mermaid tale produces skits on YouTube of girls swimming in the mermaid tale and flopping their tale when dramatically stranded out of water. More kid-review channels are filming reviews of the mermaid tale and playing with it. It’s got kids telling parents exactly where to buy it - pronto!
  • A new local beauty bar needed buzz fast around the Black Friday weekend. What did she do to get everyone including the Mayor to come?
  • A jewelry designer who was co-hosting a handmade market in LA wanted to be featured by a major blog. We have the story of how she pitched and got featured days later.
  • A retailer who sells one product in different colors has embraced email newsletter marketing and sends different newsletters each week to tempt her customers. We'll tell you how she is doing it.
  • An online women’s fashion retailer just got featured in a major glossy magazine, all thanks to their social media marketing. We have the behind-the-scenes story from their marketing manager to share with you.
  • An expert is pushing her newsletter signup in her Instagram, and is getting new signups! We’ll share her tricks.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Katie Hellmuth MartinKatie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.

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