OMG, She Got Facebook Compromised And Lost Everything
Sabina Hitchen, a Public Relations Strategist & Expert, as well as an on-air TV personality for Wow-Worthy Small Biz Discoveries, had her Facebook compromised. Sabina runs part of her business coaching businesses about PR on Facebook in a Community Group. And let's not forget all of her new baby photos that she feeds her friends with daily.
When her Facebook account got hacked, she lost control of it and was unable to access her business Community Group or those baby pictures. Sabina is the former business partner and co-creator of Tin Shingle. She generously is pulling the curtain back to reveal her traumatic experience in order to help others avoid the same fate.
Change your passwords as often as you change your toothbrush! And that means that you must remember to change your toothbrush! Every 3 months is recommended.
Today we found out:
When it happened.
How she knew.
What she did right after.
If there was anyone to call.
No one to call? So who did she call?
What she has learned since.
The impact her Instagram.
If any other platforms, banks, emails, were impacted.
Sabina told us allllll about the dark web (well, as much as she learned), getting in touch with any facebook support, etc.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE (FREE)
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.
We talked to social media experts Patti Devine and Karen Mendoza-Luis for a deep dive into Facebook Ads. You've learned from Patti before, and she returned to give us this technical breakdown of Facebook Ads, since it's a big wide world under there, and you want to get a handle on how to use them so that you can let your creativity fly.
COVERED IN THIS BROADCAST
Why Use Facebook Ads Manager? (more and more you'll have to, as Facebook makes changes to force you to use it)
New Features They Love
Instagram's Changes That Focus On Community And Less On Ego (like removing Likes for mental health reasons)
Reporting and Metrics (a measurement for that ROI you crave)
PS: You also get an extra special Motivation Minute, as we are in a period of big change (again) and if you need a pump-you-up, you're going to get it.
How To Watch
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
It's happening. The deletion of Facebook apps from people’s phones - or from their lives entirely - as revelations continue to come out as to how invasive Facebook's social tactics are. Even Lisa Paige from PopCrush Nights deleted Instagram for her phone for a day, and was so happy.
Tin Shingle’s owner Katie is a Digital Marketing Strategist, and has deleted Facebook Personal and Business apps from her phone, but still uses the platform for marketing.
Deleting the easy access revealed much about Facebook’s design, what’s working and not working with it, and how to reach the people who are still communicating with each other on the platform.
This isn't a TuneUp to slam Facebook, but to highlight the parts of it that you should pay attention to, in your broad marketing plans where time continues to shrink as more content grabs our attention. Namely:
Showing Up. Having a pulse on Facebook. People are checking out your brand page, and want to see life.
Shopping. Facebook is investing into the shopping game as buying via Instagram takes off. Instagram shopping is connected to your Facebook account. The only way to link to products on your website from your Instagram post is via Facebook's Ad Manager, so you can’t cut the cord just yet.
This TuneUp will cover:
Design: What is hurting Facebook's design, and why your message may be getting buried.
Facebook as a Creative Crutch. Are you reaching as many people as you think?
Never Satisfied. There's a reason you're hooked.
FOMO Fuels Everything
When Facebook Goes Dark
Facebook Can Still Track You, Despite Being Deleted From Phone
No matter what you think of Facebook these days, if you're still using it, you may be seeing those big shiny targeted ads on the platform that seem to follow you and read your mind. You may want an ad for your business to show up there.
Patti and Devin show us how to create these ads (like, literally, where the heck is the Ads Admin?) and where to start with producing your artwork and the content that goes with it. You're going to want a great image, on-point wording, and a well thought out web page for where you new viewers are going to click to.
Facebook's business model is to profit from your personal information. The more that people learn about how Facebook does this, and who Facebook's clients are (Facebook doesn't even know who their clients are, as proved this week when they admitted that they didn't know of any more fake Russian clients, and then found more...and they will find even more), the more trust people will lose in Facebook, and will leave Facebook, or show up less.
Facebook is branding its latest issue as a data breach and began offering rewards. But it's not. And it's not just a Russian issue. If you are an advertiser at Facebook - if you conduct marketing campaigns there - there is a high likelihood that the targeting features you use are about to get scaled waaaaaay back.
People market in Facebook because that's where everyone is. But if people start leaving, what does this mean for your business? You need a backup plan for how you reach your people.
We are discussing the backup plan - that should really be your marketing plan anyway. Don't worry - Facebook is part of that marketing plan. We're just removing some of your eggs from that basket.