How does this maker of raw dog food get featured in Marie Claire, Brit & Co, and others, while running her business?
Lisa Hennessy, founder and head chef at Your Pet Chef is a pro at pitching her company to the media, and getting home runs with press coverage. While she was getting press, she shied away from social media, and feared being "too salesy," as she tells Brit & Co. Now she posts daily. Hello, Brit & Co! Other media coverage includes Marie Claire, Today Show, and so many others. How does she do it? What strategies is she using in her social media to help grow her client-base nationwide? We will find out on in this TuneUp.
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