Membership with Tin Shingle
Membership with Tin Shingle
Created by small business owners for small business owners, Tin Shingle demystifies the buzz-building experience and empowers brands for direct action and results.
Included with Membership
Designed for business owners and their teams who need to understand how to get press, how to reach people who start with the Internet before making purchasing decisions, and who all need the support and motivation from the small business community to keep forging ahead.
- Special OpportunitiesWhen Special Opportunities come into Tin Shingle, you are emailed the details. In your PR Center, you will find a collection of ongoing leads with media outlets. Some leads are ongoing, meaning you can pitch to them at any time. Other leads are "hot" leads and have deadlines. Once a deadline passes, it disappears from the website. These leads are hand-selected and curated leads from individual sources. Press features that members have gotten from their membership have included: The Today Show, USA Today, Good Morning America, Reuters, People StyleWatch, Lucky Magazine, Fox Business News, MSNBC, All You Magazine, Real Simple and many more. PLEASE NOTE: Special Opps are emailed as they come, and are not regular. They do not get sent daily. If you are looking for daily leads, look to HARO. If you are waiting for leads and not pitching writers, editors and producers on your own, then you are missing out on a large portion of PR and the bigger picture of getting media coverage and press placement. Leads are low-hanging fruit - cherries on top.
- Media Contacts DatabaseDo you want magazine editors, writers, TV producers, and stylists at your fingertips? Get instant access to Tin Shingle's Media Contact Database with over 3,000 names across industries and mediums. Not sure which magazine, TV show or radio program to pitch? Search by Areas of Interest and you'll get a list of suggestions. Media Outlet Types Include: TV Stylists Magazines Radio Contributing Writers Podcasts Newspapers On-Air Experts Blogs & Websites Industries Covered Include: Too many to mention! To name a few: Alcohol & Spirits Bridal Business Fashion Food Sports Travel Snapshot of Tin Shingle's Media Contacts Database: Once you activate your membership, you'll get instant-access to our live database of over 3,000 names from over 100 magazines, 75 TV shows, and influencers you want to reach out to about your business. Here's what it looks like:
- Editorial CalendarsNational print magazines that you pick up in grocery stores and airports know the theme of each monthly issue a year in advance. It's time you stopped kicking yourself for not pitching your business for an issue for which you know your business would have been perfect. Don't you wish you knew when that "Best Of" issue was, or the issue devoted to "Denim," or even the issue devoted to "All Things Cherries"? Our Editorial Calendar database contains over 125 magazine titles. The magazine declares a general theme for each month, with a deadline for submission. Each of those magazine titles has about 4-8 themes for each month, depending on if the publication is quarterly or combined a summer or winter issue. Tin Shingle's list of Editorial Calendars is searchable by media outlet, like Food Network, Craft Beer, Parents and Good Housekeeping, as well as by interest, including "Aging", "Interior Design" or "Food". Join today to get instant access! Please Note: Winter Holiday Gift Guides for print magazines are produced by magazines in the summer. Valentine's Day Gift Guides are produced in October/November. Once a deadline has past, the Editorial theme disappears from Tin Shingle's database.
- All-Access Pass to the TuneUp Webinar CenterTin Shingle's most popular resource, the TuneUp Webinar series. You have one chance to hear these webinars for free, and that is every Wednesday. After that, all TuneUps live in the TuneUp Training Center, organized by category, for you to dive into whenever you need to up your game in PR, social media, newsletter best practices, website design trends, interviews with successful businesses owners and marketers, and more. Once you are a member, these TuneUps play with a single press of a button from your computer, smart phone or tablet. "I have written numerous pitches before (with some success!), but after listening to the TuneUp "How to Write a Pitch That Gets Noticed by the Press," I picked up a ton of great tips. Definitely give it a listen if you haven't already!!" - Matt, Grateful Glass "I first discovered Tin Shingle about a year ago, and while this month is my first month as a paid subscriber, I have been attending your Wednesday webinars and learning what I can from your website over the last year. I'm so happy that I now have room in my budget to subscribe! Thank you for making such a wonderful resource for scrappy business owners." - Katharine, Founder of the Color Clutch
- Media Contacts DatabaseDo you want magazine editors, writers, TV producers, and stylists at your fingertips? Get instant access to Tin Shingle's Media Contact Database with over 3,000 names across industries and mediums. Not sure which magazine, TV show or radio program to pitch? Search by Areas of Interest and you'll get a list of suggestions. Media Outlet Types Include: TV Stylists Magazines Radio Contributing Writers Podcasts Newspapers On-Air Experts Blogs & Websites Industries Covered Include: Too many to mention! To name a few: Alcohol & Spirits Bridal Business Fashion Food Sports Travel Snapshot of Tin Shingle's Media Contacts Database: Once you activate your membership, you'll get instant-access to our live database of over 3,000 names from over 100 magazines, 75 TV shows, and influencers you want to reach out to about your business. Here's what it looks like:
- Community BoardsNever feel alone or stuck with your questions about building buzz for your biz again! Our private Community Boards are open 24/7 for you to chat about what is going on in your business and in your PR, social media and marketing campaigns. Each board is monitored by staff at Tin Shingle to guarantee a safe and supportive space. Connect, ask questions, and get recommendations. Favorite Community Boars include: The Pitch Workshop: Submit your draft of a pitch to the media, and Tin Shingle members give their feedback! The PR Challenge: Need a push in your PR campaign and social media initiatives? Join a Group PR Challenge for accountability from other members to make sure you get what you need to get done - done. Come away with fresh ideas you hadn't considered from feedback from others in your group. Introductions: Introduce yourself! We look forward to meeting you. "I’ve been meaning to update you on how things went with the Academy Awards press pitch that I submitted to the Pitch Workshop in the Community Boards. We had some really great outcomes. Not only was our story shared on television news, it was also featured in our local newspaper and in a magazine! I can’t thank you enough for your feedback / coaching advice! It also helped give our Ecommerce team the ‘push’ they needed to make some tweaks to our website content. (I had been grilling them for weeks..!) Once they saw your feedback from Tin Shingle’s Community Boards, they realized how important it was to get our website updated to help tell our story about the Dreaming Zebra partnership with our Coloring Collection. Now – I’m in the process of coming up with a plan on how to utilize some of the celebrity photos from the event to help endorse our products and writing pitches to get our products featured on the Today Show, Star Magazine, etc." - Jessica Uriniuk, Marketing Director, The Lang Companies
- Business DirectoryPromote your business in Tin Shingle's Business Directory. Readers of Tin Shingle's website search the Business Directory for great businesses to work with. Plus, our PR Department and media associates research the Business Directory for story ideas and reach out to businesses who may be a fit.
- Shopping GuidesFeature your best products or services in Tin Shingle's online Shopping Guides. Our editorial team creates themed browsing categories around seasons and trends, giving your brand more exposure in search engines and social marketing.
- Press PortfoliosA reader-favorite: publish the media coverage your business got and help spread the word about the new validation your company received from a press placement. Show off that glorious cover photo, screenshot or video screen grab of the feature your company had in the news, and link readers directly to where they can read or watch more, and buy from you.
- Diaries of Small Business Owners Blog SeriesShare the behind the scenes moments of your business. Did you win an award? Did you finish and ship a large order? Did you have a breakthrough? Did you make a shift in your business that is paying off? Tin Shingle readers love reading your stories, and it's a great way to increase your brand's presence in search engines and social marketing when we share your article.
Member Success Stories
One-Man Band Nathan Kirk Design & Marketing Guru South CarolinaLanded his client, Palmetto Cheese, their first national USA Today story, front page of the Money section.
Super Mompreneur Hope Lawrence Founder Hudson Henry Baking Co. VirginiaMade her dream come true of getting on the Today Show. Has since hired an assistant to help with PR and online marketing outreach.
Designer Extraordinaire Peggy Li Founder Peggy Li Creations CaliforniaEngages in all that Tin Shingle offers to grow online awareness and land big hits like the Sports Illustrated Swimsuit Edition.
Is Membership Right for You?
Before you get started, let's make sure it's a fit:
It's A Fit!
- You are ready for your business to be seen online, in magazines and on TV.
- Your business is in magazines and on TV, and you want more!
- You have been working with a PR agency, and you are ready to take it in-house.
- You work for a PR agency, and you'd like extra training and resources.
- You want to know what is current and working right now in PR, social media and SEO.
- You are looking for a place to connect with other entrepreneurs and business owners online to share ideas, get feedback, and cross-promote.
Not a Fit
- You are looking for a PR agency to represent your business and conduct your outreach. Tin Shingle is not a PR or social media agency.
- You are less interested in doing things right way, you want to learn how to do things the rushed way. Here is the secret: Once you learn to do it the right way, things will move a lot faster!
- You are more interested in downloading contacts and less interested in creating long term relationships with the press and infuencers.
Are you a fit? Read these testimonials then let's get started!
Testimonials
I have to say I am coming up on Week 1 as a Tin Shingler and I cannot tell you how wonderful I feel. It's amazing to me now, how much I felt isolated with my business promotion issues. Now I can look on the forums and see we all have so many of the same issues! I feel the community. Its a good addiction. I got a lot out of the #TuneUp today as well. I have blocked that off in my future Wednesdays. If I can be there, I want that live energy! Thank you!!!
Christi Lavoy
christi@botanistix.com
@botanistix
botanistix.com
I was one of the #TuneUp call-ins in today, and I was so impressed! You guys have been on my radar the past few months, and now that I'm ready to go full steam ahead with marketing, I signed up this week! So glad I did... Thanks for tailoring some of your remarks towards my industry... I noticed! And was taking notes like crazy... until I had to leave at 1:03 to pick up my 4-year old from pre-school before they sat him out on the curb. I will look foward to hearing what I missed when the podcast is available. So, I swore that I wouldn't do Twitter, because I just didn't think I understood it, but you have won me over! Just downloaded the long-lead pitch podcast, as well as the desk pitch podcast. Thanks again, for creating this community!
Kami Darnell
SimpleSarongs.com
I love the support you guys give and desperately needed the education and learning. You guys definitely have the mojo, the ideas and the inside track. We feel very lucky to have found Tin Shingle when we needed you (thanks Kami Darnell of SimpleSarongs!) and we preach the Tin Shingle gospel to every network event at which we speak.
LeeAnn Maxwell
Vixen Vodka