This is an incredible story. Tin Shingle’s owner Katie will interview Megh Knappenberger to hear her story of leaving her graphic design days behind her in order to pursue her painting full time. But, her graphic design days come back into play a major part into how she found success so soon. Not long after making her big decsion to become a professional fine artist, Megh produced some paintings, and made a sale of $150,000! Publicity happened quickly after that, and she she needed to take the rest of the month off to keep up with new orders.
Living the Dream (Job)!
How did Megh do this? With a combination of tapping into her city's love for sports - the Kansas City Jayhawks - and landing the only licensing agreement from the Jayhawks to an artist. We are going to find out how she did this, and tap into the chutzpah that makes all of this happen.
Iron Sharpens Iron - One Story Helps Shape Another
Megh will tell us all about her inspiration, determination, and collaborations in Tin Shingle's exclusive interview, to help you make your own success. Covered in this interview:
Licensing: What does that mean? Do you need one? How can you get one?
Sales: What was your breaking sale? Take us through the process of that sale - the inspiration, determination, and realization. How do you maintain revenue?
Press: How did you pursue getting noticed? How has it helped sales, credibility, and overall business?
Mindset: How has it changed? What have you learned? What does an entrepreneur need to be successful?
What is life like now: Six paintings, one child, a back injury, and dream job later?
How does this maker of raw dog food get featured in Marie Claire, Brit & Co, and others, while running her business?
Lisa Hennessy, founder and head chef at Your Pet Chef is a pro at pitching her company to the media, and getting home runs with press coverage. While she was getting press, she shied away from social media, and feared being "too salesy," as she tells Brit & Co. Now she posts daily. Hello, Brit & Co! Other media coverage includes Marie Claire, Today Show, and so many others. How does she do it? What strategies is she using in her social media to help grow her client-base nationwide? We will find out on in this TuneUp.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
One of the most frequently bemoaned topics we hear about from our Tin Shingle circles of business owners is the issue of getting into stores. The shelves of big box stores and boutiques are highly coveted by many designers and manufacturers. For many, these shelves are the way they stay in business (versus direct online sales alone).
We stepped into the trenches of business owners to hear from Karina Rabin, the co-founder of Hang-O-Matic, the all-in-one picture hanging tool. She aggressively got onto the shelves of many big box stores, including Ace Hardware, The Container Store, Bed Bath and Beyond, and others. Speaking of BBB, when Karina and her husband got their first order from the giant retailer, they didn't have the capital to immediately fulfill the order. So they sold their house - while raising their new family.
Nicole Feliciano, founder of Momtrends, the website/blog that just passed $1 million in sales last year, is showing no signs of slowing. An English major from Vanderbilt University, Nicole started her career in fashion, but after becoming a mom, was hooked on blogging and using social media to connect with others and spread the word about trends she spotted and easy ways to stay happy, educated and fashionable as a mom. Seeing a void in the blogosphere at the time, Nicole founded Momtrends, which has since expanded to feature more contributing writers, video production, a thriving events business, and now, a book called #MomBoss, where Nicole is starting a movement to educate other moms in how to start and grow the business of their dreams.
Nicole shares with Tin Shingle's co-founder, Katie Hellmuth Martin, her business tips so that you can learn how she monetizes this business, balances with editorial, and keeps harmony with her family and work lives!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.
Kami Darnell, creator behind the popular wrap-around beach towel cover-up Simple Sarongs, has been featured in O, The Oprah Magazine twice. In this TuneUp Training Webinar, she reveals how she did that, including many trade secrets in her sector of the retail industry. This is a great listen for any business owner or marketer. Because Kami does most of her PR herself, and has plenty of experience to share!
We are going deep! We will cover these hot topics:
PRESS
Find out how Kami got press on the Meredith Vieira Show, in Cosmopolitan UK, Southern Lady, Beautiful Bride, The Today Show, and more.
MANUFACTURING
Retail production is not easy! Hear how Kami does it and produces new styles.
WEBSITE
Websites can be a challenge, but Kami has had years to master her current design. What did she learn along the way to get it to this point?
SALES
You'll hear how busy she is - with orders. How does she generate sales?
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.
Tin Shingle co-founders Sabina and Katie share a few of their favorite apps and tools that make doing business and building buzz faster, easier and more fun - yes you heard that right: your to-do list can be more fun! In this webinar, the Tin Shingle ladies pull back the curtain behind the tools and apps that are making their lives easier and more successful, and will also be sharing apps and tools that are working for small businesses as submitted by entrepreneurs like you!!
Apps and tools that focus on areas of your business ranging from copywriting to banking to design work.
A breakdown of what each app or tool does, the basics on how you use it and suggestions regarding how to apply it to your business or buzz building.
Suggestions from small biz owners like you of apps and tools that are making their lives easier for them.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.
Sabina Hitchen is the co-founder of Tin Shingle and the founder of Sabina Knows. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
With ten years of buzz building business work each under their belts, Katie and Sabina have go-to strategies that help them work faster, smarter and with a higher success rate. In this TuneUp webinar, they are each giving you a "peek behind the curtain" into the tools, tricks and time-tested work habits that they've perfected over the past decade.
Organization and work flow tips from Katie and Sabina.
A peek into who they follow on social media for inspiration and education.
A inside look into Sabina's PR relationship building weekly routines.
Fear busting and confidence building strategies the founders employ on a daily basis.
The two influencer-connecting moves Sabina uses every month.
Lessons the founders learned that have impacted how they do their buzz building.
How Katie grows her business footprint in a local community.
Two of Katie's secrets to keep our virtual team motivated and on track.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
FREE
$25.00
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Katie Hellmuth Martin is co-founder of 
Katie Hellmuth Martin is co-founder of 
Sabina Hitchen is the co-founder of Tin Shingle and the founder of Sabina Knows. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
